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Questions:A:
Make what you love then sell it to the members of your tribe. Q: What do we mean when we call Wahoo's target market, "the boarding tribe?" Think about itWhat does it mean to be in a tribe? Could your target market be described as a tribe? If not, why not? If yes, what insights do you gain from thinking of them as a tribe? Would they like to see each other more often? Can you provide bonding experiences for them that others could not? Wahoo's Fish TacosMingo Lee, CEO
2855 Pullman Street Visit our web site: http://wahoos.com
Office: 949-222-0670
Business Classification: Year Founded: 1991 HATTIE: Hi, I'm Hattie Bryant and this is Small Business School. The USA is a beacon to creative people around the world. This country is a place to actualize dreams and this television show is about people who are doing it. |
Be Your Market - Become a Tribe!The founders of Wahoo's love to surf, and they make food they love to eat. They figured that plenty of surfers, skateboarders and snowboarders would want to eat what they make. More... Episode Overview - Wahoo Fish TacoMingo Leo, CEO, the youngest of the three brothers California, Hawaii, Colorado: Something truly special is happening here. The founders of this business are immigrants from Brazil, whose parents are from China. New Americans continue to introduce new insights and fresh ideas. A beacon to creative people around the world, the USA, more than any other place in the world, is a place to actualize dreams. Meet surfers who are building a chain of surfer food joints, Wahoo's Fish Taco. They started from nothing and now have over 40 highly-successful restaurants. They are loved by their communities and respected by their industry. Wherever they go, they have an instant family, an immediate bond with anyone who owns a surfboard, skateboard or snowboard. Brothers Wing Lam Lee, Ed Lee and Mingo Lee launched the business in 1988. They adopted a fourth partner as a brother, Steve Karfaridis, a Greek immigrant who managed five-star restaurants in his homeland. He's the systems guru. Go to all the key ideas and videos of this episode... |