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Last Update: Friday December 15, 2017

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Start A Business To Fund A Cause

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Debra St. Claire shows that customers will buy from you when they know they are helping a good cause.  She is helping to fund the Ethno-Medicine Preservation Project.

Do it Differently - Be Honest - Be Fair

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Pam turned the tables on the industry standard with a focus on regular training and education geared toward the employee's success. The IRS studied this business to lift it up as a role model within the industry.  More...

Take a Calculated Risk

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Monica Morgan listened to the marketplace.  Though she enjoyed taking pictures,  she discovered that people would pay her for photos more often than they would pay her for journalism.   More...

Volunteer

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Albert Black unwittingly discovered that his volunteer work increased his sales.

Fix Something That Is Broken

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Greg Forgatch, co-founder of eHarmony, says that people will pay for products or services that they believe will fix a problem. The bigger the problem, the more they will pay.

Give Cold Hard Cash to the Community

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The tenets of stewardship, sharing our time, talent and treasure with others, is a fundamental responsibility of all business owners. Each of us has an obligation to give back to the community from which we draw our livelihood.

Increase Profit Margins With Private Labels

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Navarro Pharmacy stocks approximately 3,000 items with their own brand. In many cases, the private label brand is the #1 seller in the product line.

Choose Where to Shine

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George Granoff says a retailer needs to dominate the market in two out of three categories: assortment, price, service.