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Last Update: Friday December 15, 2017

How do I know what to sell?

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Listen to the Marketplace

3:50 | Register or Log in | Become a Member

Mark Gross started in business with an idea that didn't work.  In the pursuit of the wrong idea, he landed on the right one, Oak Technologies.  This segment begins with Joe Fergus  of COMTek  and includes comments from Scott Denniston of the US Veterans Administration.

Fill A Need

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You've heard, "find a need and fill it" many times. We say, "find a pain that people will pay money to relieve." This is the only way any business makes money.  Joe Dannis is deaf himself and didn't like the way he was taught to communicate so he changed the world.  He is our hero.

Be Your Market - Become a Tribe!

1:31 | Register or Log in | Become a Member

The founders of Wahoo's love to surf, and they make food they love to eat.  They figured that plenty of surfers, skateboarders and snowboarders would want to eat what they make.     More...

Change As Customers Change

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Tourist can't bring cars onto Catalina Island so they enjoy the area on bikes.  When Gary Brown opened Brown's Bikes he only had two styles and now there are a dozen different syles.

Give Customers What They Need

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Host Hattie Bryant says that this company is succeeding because it helps its customers manage the most important aspect of business and of life. More...  More from Hattie...

Stay Focused on Your Target

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Carol Schroeder wrote the book on specialty retailing.  She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart.

Test New Ideas

3:27 | Register or Log in | Become a Member

The third generation of leadership has created their own work by launching new divisions.

Trust Your Experience

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Decades of experience give the founders the confidence to turn down products they don't like.

Please Yourself

5:23 | Register or Log in | Become a Member

Founder Sue Callaway jumped on the chance to dump her white nursing uniform.

Find the Right Vendor

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Language is no longer a barrier to trade or to building the right relationships.   More...