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Last Update: Tuesday April 13, 2021

How do I know what to sell?

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	Listen to the Marketplace 3:50 \| Register or Log in \| Become a Member Mark Gross started in business with an idea that didn't work. In the pursuit of the wrong idea, he landed on the right one, Oak Technologies. This segment begins with Joe Fergus of COMTek and includes comments from Scott Denniston of the US Veterans Administration.
	Fill A Need 1:41 \| Register or Log in \| Become a Member You've heard, "find a need and fill it" many times. We say, "find a pain that people will pay money to relieve." This is the only way any business makes money. Joe Dannis is deaf himself and didn't like the way he was taught to communicate so he changed the world. He is our hero.
	Be Your Market - Become a Tribe! 1:31 \| Register or Log in \| Become a Member The founders of Wahoo's love to surf, and they make food they love to eat. They figured that plenty of surfers, skateboarders and snowboarders would want to eat what they make. More...
	Change As Customers Change 1:44 \| Register or Log in \| Become a Member Tourist can't bring cars onto Catalina Island so they enjoy the area on bikes. When Gary Brown opened Brown's Bikes he only had two styles and now there are a dozen different syles.
	Give Customers What They Need 1:27 \| Register or Log in \| Become a Member Host Hattie Bryant says that this company is succeeding because it helps its customers manage the most important aspect of business and of life. More... More from Hattie...
	Stay Focused on Your Target 0:41 \| Register or Log in \| Become a Member Carol Schroeder wrote the book on specialty retailing. She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart.
	Test New Ideas 3:27 \| Register or Log in \| Become a Member The third generation of leadership has created their own work by launching new divisions.
	Trust Your Experience 1:57 \| Register or Log in \| Become a Member Decades of experience give the founders the confidence to turn down products they don't like.
	Please Yourself 5:23 \| Register or Log in \| Become a Member Founder Sue Callaway jumped on the chance to dump her white nursing uniform.
	Find the Right Vendor 4:18 \| Register or Log in \| Become a Member Language is no longer a barrier to trade or to building the right relationships. More...
	Stick to Your Guns 2:44 \| Register or Log in \| Become a Member This is the package of dog food being shipped all over the world. Customers pay top dollar for their dogs to eat the same type of healthy food products they buy for themselves.
	Do What Works 3:35 \| Register or Log in \| Become a Member Yes, do what works. Ken Done and other owners who have growing companies know what works and repeat it over and over to achieve profits through scale. More...