Customization for customers is the best way to fend off competition and it is the secret to earning millions from repeat sales. Angel Souto is in charge of sales at Cafe Pilon.
This former banker and now FastSigns franchise owner is the type of person Gary goes after. Gary had the idea that seasoned executives who are highly trained and bright people might love to take a stab at owning their own business.
David Fluker has grown the business his father passed to him by adding new products and new markets. He uses the Internet, mail and the telephone to sell.
The sales cycle for big projects is long and Nancy Goshow says the only way to get a large piece of work is to ask customers what they want and then listen carefully to what they say.
Research shows that S.C.R.U.B.S. catalog recipients don't just look at the pictures, they read the copy too. Catalog sales are dependent upon great images and compelling stories about the products.
Customers at The Art Store are shopping for the perfect items to combine into an experience which allows them to express themselves in a wholly unique way.
For years All Brand had been serving primarily the professional appliance repairman and also has a small counter space for the do-it-yourselfers. It expanding by turning apartment building managers into customers.