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Last Update: Friday December 15, 2017

How do I increase sales?

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Communicate With Customers

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Laurie mails a catalog to customers and also posts her catalog on the web.  At markets she gathers more leads to add to her list.

Measure Your Marketing

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Marketing seems mysterious to many small business owners but it doesn't have to be that way.  John Wargo advises that you measure everything you do.

Write A Telemarketing Script

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Rosemary Skeffington says a telemarketing script should uncover pain.   More...

Transform Your Entire Neighborhood

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Orange Tree Imports is on the historic Monroe Street with other specialty shops. The owners all work together to create a unique shopping experience.  More...

Build a Brand

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Hattie reflects on how Redford built a brand around the Sundance name by using it on the wilderness lodge and the catalog that goes to millions every year.  More...

Promote the Wider World of Your Customers

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Ping gives a gold putter to professionals when they win tournaments and they sponsor many activities where golf is the focus.

Stay in Touch

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These partners know that communication with employees and customers is the oil that keeps their business running smoothly.

Deploy a Customer Retention Plan

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Direct marketing expert, Parvin Salehi, says too many businesses take customers for granted.

Turn Your Database Into Cash

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A quality database is an asset that others may pay you for.

Take Advantage Of The Obvious

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Al Smith, the owner's son and former social worker, uncovers a special talent for marketing.