At Flap Happy, customers get what they ask for. L.L. Bean is selling a cap with matching mittens as a set so Laurie provides the simple packaging to make it easier for them to ship the items together. More...
You have to reach customers in the ways that they want to be reached. Before fax or email, Johnny Cash just called up David on the telephone. Those were the good old days.
Necessity is the mother of invention! Even though you have never done something before, if you are confident and knowledgeable and think you can do it, say "Yes" to your customer and then go figure out how to fulfill their request.
Blair Taylor owns and Athlete's Foot Store in Compton (near Los Angeles). He says no retailer or business owner should shy away from any neighborhood if he has a product that the people in that neighborhood want or need. Blair is now the CEO of the LA Urban League.
In an e-culture people collaborate; most meetings and all video-conference calls will have given way to collaboration events; and these will become more like concerts where most peope are in the orchestra or the choir. There are seldom any observers, spectators, or audience. To learn more from Nigel Skeffington and his business, Time Technology, study that episode in depth.
Greg Steckler started landing customers from around the world back in 1996! He posted a web site and soon orders from the web surpassed orders from his yellow page ad. More...
Gerald Tebola at Houston's Health Science Center says Tejas Office Supply was quick to accommodate its request that products be delivered in plastic bins that are recycled back to Tejas.