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Last Update: Friday December 15, 2017

How do I attract attention?

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Ask Family to Work for Free

0:57 | Register or Log in | Become a Member

The name, Flap Happy, is part of the company's success. Laurie was fortunate that her father, Marty, had spent over 30 years in the advertising business. The name came to them out of brainstorming session and Marty was vital to the discussion. More...

Grab Attention

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John Wargo points out that we live in a very cluttered media environment.

Make A Quality Product

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Small business owners know we don't have much room for error. Our customers are depending upon us to do what we say we will do. Winning the business in the first place is hard, and it is very smart not to lose business because of lapses in quality. The way to stay in business is to deliver consistent quality to the customer.

Produce Quality

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Delivering quality as defined by its customers is the only way small companies can compete against both the big guys and the new kids on the block.

Be Number One

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Earn your position in the market by being the best at what you do.   

Now, pictured here is the statue of Mary Dyer.  She was hanged, June 1, 1660, on Boston Common for being a Quaker. She died a martyr and became the symbol for religious freedom for this new country.   More...  (between 1:51 and 2:58 minutes)

Break With Tradition

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When they were trying to grow their business, Nicole and Bud dropped out of expensive runway shows and hit a home run with an alternative marketing plan.

Spend On Good Design

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Marketing consultant, John Wargo, says  that exquisite design in your marketing material will generate a high level of interest.

Let Customers See What You Do

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Founder Mike Neary learned the hard way that marketing takes time and money.

Use Multi-Stage Marketing

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John Wargo tells host Hattie Bryant that prospects need to be reached in multiple ways.

Use A Famous Face

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More than just the owner, Robert Reford symbolizes the environment and arts that are represented in the carefully-selected items sold in Sundance Catalog.