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Last Update: Tuesday August 4, 2020

How do I discover unmet needs?

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Find Out What People Want

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Rather than stay in a rut that was taking the company's sales in the wrong direction Paul and Vicki decided that they had to come up with new products.

Do Research To Gain Mindshare

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Zorro appealed to the Hispanic marketplace and was very effective in selling Ford Mustangs. 

Serve The Low Profile Segment

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Victoria is like millions of little girls. She has a horse in her backyard.  Country Supply reaches these customers with a catalog that offers low prices.     More...