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Last Update: Sunday December 17, 2017

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Make The Web A Real Place

1:16 | Register or Log in | Become a Member

Host Hattie Bryant says that your Internet site should be thought of as a real place.

Learn The Marketing Ps

2:02 | Register or Log in | Become a Member

The four "Ps" of marketing are product, price, place and  promotion.

Treat Your Customer Database Like Gold

1:48 | Register or Log in | Become a Member

John Wargo says that knowing about our customers in general is not good enough.

Put Pen To Paper To Close Customers

1:59 | Register or Log in | Become a Member

John Wargo is a marketing expert and he says that even in the age of word processing and email, there is nothing more powerful than a handwritten note.

Build on Your Past Success

2:17 | Register or Log in | Become a Member

Jim Toya-Brown joined Steve Hoffman in 1986.  Today he is Senior Vice President, friend and confidant to Steve.  The two took the building blocks of an old business and turned it into an eBusiness.

Listen to the Marketplace

2:13 | Register or Log in | Become a Member

Bill Lofft is the CFO and he explained how Steve and Jim evaluated the opportunity to move into using technology to reach thousands rather than hundreds of potential customers.

Know the Theory of Constraints

1:12 | Register or Log in | Become a Member

Steve Hoffman is a process leader who has mastered the Theory of Constraints.  He is driven to give customers quality, speed and price. Without technology, this was impossible. Now leaders like Steve are doing it everyday.     More... Go to the homepage for this episode

Create an Esprit de Corps

2:36 | Register or Log in | Become a Member

Most everyone at Modern Postcard works on a team. These are not departments or work groups. They use the sports metaphor because so many of the employees are involved in sports.  More...

Do The Customer's Heavy Lifting

1:15 | Register or Log in | Become a Member

All strong companies try do the customer's heavy lifting. When they do it right they are rewarded with loyalty.  Friendly, fast moving teams at Modern Postcard help customers get what they want when they want it.

Be a Process Leader

1:24 | Register or Log in | Become a Member

Hattie says that Steve Hoffman is one of the best process leaders we have ever met.  Modern Postcard is technology and systems driven which has enabled it to grow since the Internet has become ubiquitous.