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Last Update: Friday December 15, 2017

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Do What You Know

3:00 | Register or Log in | Become a Member

The Souto Brothers were smart to learn about the coffee business from their father.  The  knowledge and experience they gained even as children helped them achieve success.   Home...

Leave To Learn

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The three Souto brothers, the oldest being Enrique pictured here, went off to college in order to  work for big business.  They all came back to make what their father started into the major player within an industry segment.   More...

Acquire The Competition

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The Souto family has acquired their competitors twice. This strategy has made them the largest Cuban coffee roasters in the US.

Demand Quality From Suppliers

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The Soutos must buy their coffee beans on global commodity markets.  To avoid mistakes, they have internal controls because they know that  their supply chain is critical to their ability to deliver quality.

Give Employees The Newest Tools

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Jose Souto explains that new tools and cutting-edge technology improves morale and productivity. 

Customize For Key Customers

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Customization for customers is the best way to fend off competition and it is the secret to earning millions from repeat sales.  Angel Souto is in charge of sales at Cafe Pilon.

Set Your Ego Aside

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Host Hattie Bryant says that  the Soutos were smart to buy a competitor and build on its brand. 

Make Your Word As Good As Gold

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Your reputation is your greatest asset. It is not surprising that Enrique said the most important lesson he learned from his father is that, "Your word is your bond." This video clip begins with a little lesson for making espresso coffee!

Keep Dreaming

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These brothers seem to have it all. They keep dreaming about a better future.  Someday they will sell coffee in a free Cuba.  This is Enrique, Jose and Angel Souto.   More

Anticipate all Future Possibilities

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Succession planning should not be left to the survivors. When founders of business die, the business often dies with them.  Not so at President of Hot Dog On A Stick.   Freddie Thode talks about the founder's decision to set up an Employee Stock Ownership Plan as a succession planning tool.