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Last Update: Saturday June 23, 2018

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Buy A Big Company's Mistakes

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John Hawkins reinvented a bankrupt Super Shuttle franchise in San Diego; he  turned it into a thriving operation known as  Cloud 9 Shuttle, then he sold it to Super Shuttle!  You meet John in the earlier stages of his journey.    More...

Build Brand

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When John Hawkins was able to secure 1-800-9-SHUTTLE he decided that the number 9 became an asset that needed to be exploited fully.

Make People Smile

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Host Hattie Bryant says that none of us can underestimate the power of a smile to create repeat customers.

Explain Change

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Everyone at the old Super Shuttle knew that big changes would be made with the new ownership but going from a nationally-known and respected franchise name to Cloud 9 was shocking.

Be The Town's Top Citizen

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John Hawkins' decision to focus on being the shared-ride choice for local citizens led him to the efficient and cheap marketing idea that he would join and get involved in every important organization in San Diego.

Hire The Smile Then Teach

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John Hawkins hires the attitude he wants to reflect in his company.

Hire Seniors

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Retirees and the Baby Boomer generation represents a huge pool of potential workers with mindset that can help you grow your business.

Integrate Technology

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It's never too late to find the right technology and the people who can make it work to streamline processes.

Lead With Service

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Texas Jet  is a gas station for airplanes. Fortunately, owner Reed Pigman doesn't use today's gas station as a model for thinking about his business.   Here's an employee filling a customer's tanks as there is no self-service at this FBO.   More...   Go to the homepage

Change When Margins Are Low

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You must have courage to change. Reed Pigman grew up in the family business which was a flight school and an airplane charter service. For forty years his parents worked the business. After graduating from college Reed starting running the flight school however he did not enjoy it and there was very little cash flow.