Cafe Pilon, Rowland Coffee & the Souto family

Do What You Know

The Souto Brothers were smart to learn about the coffee business from their father.  The  knowledge and experience they gained even as children helped them achieve success.   Home...

Leave To Learn

The three Souto brothers, the oldest being Enrique pictured here, went off to college in order to  work for big business.  They all came back to make what their father started into the major player within an industry segment.   More...

Acquire The Competition

Demand Quality From Suppliers

The Soutos must buy their coffee beans on global commodity markets.  To avoid mistakes, they have internal controls because they know that  their supply chain is critical to their ability to deliver quality.

Give Employees The Newest Tools

Jose Souto explains that new tools and cutting-edge technology improves morale and productivity. 

Customize For Key Customers

Customization for customers is the best way to fend off competition and it is the secret to earning millions from repeat sales.  Angel Souto is in charge of sales at Cafe Pilon.

Set Your Ego Aside

Host Hattie Bryant says that  the Soutos were smart to buy a competitor and build on its brand. 

Make Your Word As Good As Gold

Your reputation is your greatest asset. It is not surprising that Enrique said the most important lesson he learned from his father is that, "Your word is your bond." This video clip begins with a little lesson for making espresso coffee!

Keep Dreaming

These brothers seem to have it all. They keep dreaming about a better future.  Someday they will sell coffee in a free Cuba.  This is Enrique, Jose and Angel Souto.   More