The Souto Brothers were smart to learn about the coffee business from their father. The knowledge and experience they gained even as children helped them achieve success. Home...
The three Souto brothers, the oldest being Enrique pictured here, went off to college in order to work for big business. They all came back to make what their father started into the major player within an industry segment. More...
Acquire The Competition
2:53 | Register or Log in | Become a Member The Souto family has acquired their competitors twice. This strategy has made them the largest Cuban coffee roasters in the US.
The Soutos must buy their coffee beans on global commodity markets. To avoid mistakes, they have internal controls because they know that their supply chain is critical to their ability to deliver quality.
Customization for customers is the best way to fend off competition and it is the secret to earning millions from repeat sales. Angel Souto is in charge of sales at Cafe Pilon.
Your reputation is your greatest asset. It is not surprising that Enrique said the most important lesson he learned from his father is that, "Your word is your bond." This video clip begins with a little lesson for making espresso coffee!
These brothers seem to have it all. They keep dreaming about a better future. Someday they will sell coffee in a free Cuba. This is Enrique, Jose and Angel Souto. More