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Last Update: Thursday December 14, 2017

St. Claire's Mints & Organic Sweets (EcoNatural Solutions)

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St. Claire's Mints & Organic Sweets (EcoNatural Solutions)

Pay Attention To Spot Opportunity

4:05 | Register or Log in | Become a Member

Debra found Altoids in a health food store and a lightbulb went on in her head that there should be a strong breath mint for the health-food conscious.

Start A Business To Fund A Cause

1:51 | Register or Log in | Become a Member

Debra St. Claire shows that customers will buy from you when they know they are helping a good cause.  She is helping to fund the Ethno-Medicine Preservation Project.

Find Like-Minded People

1:48 | Register or Log in | Become a Member

With a clearly defined mission, it is easy to find others who think like you think.

Make The Banker Say Yes

1:31 | Register or Log in | Become a Member

Bankers don't take risk so you must demonstrate how you will repay a loan.

Pre-Sell A New Product

2:46 | Register or Log in | Become a Member

When your idea is simple, people can buy it.

Choose A Meaningful Name

2:07 | Register or Log in | Become a Member

Names make a difference and they should telegraph some intangible value.

Attract Others With Your Vision

4:25 | Register or Log in | Become a Member

With a startup, sometimes the idea of being part of something new is all the founder has to offer.

Build On Your Past Experience

1:50 | Register or Log in | Become a Member

The most efficient way to find the next opportunity for a new business or for growing your current business is to look inside yourself and your industry.

Give Customers More Than They Expect

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From the beginning, Debra added a service to her very simple product.

Grab Attention

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John Wargo points out that we live in a very cluttered media environment.