Debra found Altoids in a health food store and a lightbulb went on in her head that there should be a strong breath mint for the health-food conscious.
Debra St. Claire shows that customers will buy from you when they know they are helping a good cause. She is helping to fund the Ethno-Medicine Preservation Project.
The most efficient way to find the next opportunity for a new business or for growing your current business is to look inside yourself and your industry.