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Last Update: Sunday February 25, 2018

Jagged Edge Mountain Gear

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Jagged Edge Mountain Gear

Spot A Niche

5:02 | Register or Log in | Become a Member

Maragret Quenemoen started a company to make affordable clothing for extreme mountain, rock and ice climbers.  Her  first product line included sizes for petite women.

Recruit Family

3:37 | Register or Log in | Become a Member

If you can't afford to pay big salaries at the startup, hire family members who can be paid in IOUs.  Paula is the founder's twin sister who is also an extreme athlete who speaks and writes Mandarin.

Recruit Customers

2:42 | Register or Log in | Become a Member

Grow your business by hiring the people who love and buy your products.

Sell the Mission

2:07 | Register or Log in | Become a Member

Paula and Margaret Quenemoen sell their gear to people who want to enjoy the process of mountain climbing while their competitors stress getting to the top.

Bankers Want Plans on Paper

2:52 | Register or Log in | Become a Member

Bankers like Tricia Maxon can make loans when they see things in black and white.

Clear Your Name First

1:53 | Register or Log in | Become a Member

The founder of Jagged Edge Mountain Gear suffered for not doing due diligence  before she settled on a name for the company.

Go global

1:15 | Register or Log in | Become a Member

The founder's sister reads and writes Mandarin as a result of trekking for years in Asia.  This experience makes doing business in China much easier for Jagged Edge.

Go Green With Caution

0:55 | Register or Log in | Become a Member

Using re-cycled materials raises the cost of goods needed to make the popular fleece products.

Keep Climbing. And, No Matter What, Keep Falling in Love.

3:29 | Register or Log in | Become a Member

The founder warns that you must love your company and what it does for its customers.