Maragret Quenemoen started a company to make affordable clothing for extreme mountain, rock and ice climbers. Her first product line included sizes for petite women.
If you can't afford to pay big salaries at the startup, hire family members who can be paid in IOUs. Paula is the founder's twin sister who is also an extreme athlete who speaks and writes Mandarin.
Paula and Margaret Quenemoen sell their gear to people who want to enjoy the process of mountain climbing while their competitors stress getting to the top.
The founder's sister reads and writes Mandarin as a result of trekking for years in Asia. This experience makes doing business in China much easier for Jagged Edge.