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Last Update: Thursday July 29, 2021

The Art Store

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The Art Store

Be Willing to Reinvent Yourself

2:48 | Register or Log in | Become a Member

To move out of an executive office and back to serving customers, George Granoff bought an anemic little chain of art supply stores.

Choose Where to Shine

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George Granoff says a retailer needs to dominate the market in two out of three categories: assortment, price, service.

Offer Insight

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The sales team at The Art Store is made up primarily of working artists who understand how each product can be used to create a desired result.

Infuse Fresh Thinking

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There is no back room so all inventory is on display and tracked with bar code technology.

Database Everything

5:26 | Register or Log in | Become a Member

Sophisticated technology tracks all 17,000 SKUs in each location.

Buy a Tired Business

0:46 | Register or Log in | Become a Member

Geroge Granoff left big business to rescue a sagging company.

Sell an Emotion

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Customers at The Art Store are shopping for the perfect items to combine into an experience which allows them to express themselves in a wholly unique way.

Hire Helpful People

1:27 | Register or Log in | Become a Member

Employees at The Art Store are artists themselves and they enjoy helping other artists figure out exactly what they need to bring their vision to reality.

Build Strong Vendor Relationships

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Stocking the shelves with 17,000 SKUs is complicated and a friendly vendor can make your life easier.

Be Obsessed with Numbers

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Like any veteran merchant, George can't sleep until he knows the day's gross sales.