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International Wine Accessories (IWA) and Bob Orenstein

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International Wine Accessories (IWA) and Bob Orenstein

Work Long, Hard Hours for Years

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One college course in wine tasting and Bob Orenstein was in love for life. His hobby became his business when he quit his job running the tax department at American Airlines to become an entrepreneur.

Convince Your Family to Invest

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Starting can be shocking. In the beginning you will need both financial and psychological support from your family.  The founder and his wife invented a safe way to put wine glasses through the dishwasher.

Sell a Lifestyle, Not a Product

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Wine lovers enjoy everything about wine.  They tell us to see it, swirl it, smell it, sip it, savor it and then summarize our thoughts about it. 

Stay Close to Your Best Customers

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Bob Orenstein says that you can't mail to your customers too often.

Use Numbers to Make Decisions

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Bob Orenstein loves wine and the products he sells but as a CPA he knows that he also has to love the numbers and make decisions based upon his financials and key ratios.   More...

Find New Products to Increase Sales

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Bob Orenstein brings his customers all of the newest gizmos and gadgets for the wine-loving lifestyle.

Keep Lowering Your Costs

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The white box on the cover of his catalog gives Bob Orenstein the opportunity to overprint for pennies rather than spend big bucks on a brand new cover.

Find Money to Grow

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David Pinkus explains the small Corporate Offering Registration.