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Opici Wine Group's Three Generations

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Opici Wine Group's Three Generations

Fix It Before It Breaks

2:27 | Register or Log in | Become a Member

Hubert and Rose Opici say that preventative maintenance saves time and money.  More...

Trust Your Experience

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Decades of experience give the founders the confidence to turn down products they don't like.

Use Technology to Beat Competitors

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Opici Wine Group moves 2 million cases of wine through its modern warehouse every year.

Recruit Top Talent

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Leadership matters and the cost of hiring experience usually pays off.  Burton May came from outside the organization while some managers worked their way up.

Eat Dinner with Your Customers

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Dina is part of the third generation and she often finds herself delivering products from the truck of her car when a customer calls in a panic.  She learned from her grandparents that service doesn't stop at 5 pm.

Treat Suppliers Like Family

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Parties and gatherings plus speaking Italian to the growers from Italy keep everyone happy.

Search the World for Value

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Global sourcing delivers value pricing and keeps customers coming back.

Be Tough on the Next Generation

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In the US, 80% to 90% of businesses are considered to be family owned. Only 30% will survive to the 2nd generation, 12% to the 3rd and just 3% to the 4th generation.   More...