My Library and Courses
Last Update: Sunday December 17, 2017

Katz's Deli & Bar

Search by…

Join now for access to all our clips!
























For improved search results, please first login.

Katz's Deli & Bar

Become a Local Icon

2:09 | Register or Log in | Become a Member

Katz's has earned the reputation as local icon on 6th Street in Austin, Texas. 

Do What You Know

2:07 | Register or Log in | Become a Member

Like so many owners, Marc Katz started with no money but with deep knowledge and experience in the industry he chose.

Know What You are Selling

0:58 | Register or Log in | Become a Member

Marc Katz says that he serves up more than food, he serves an experience.

Find a Deep Spiritual Connection

0:50 | Register or Log in | Become a Member

Marc Katz dresses the part of a successful businessman out of respect to his customers, his employees and his profession.

Invest In Real Estate

1:40 | Register or Log in | Become a Member

Marc Katz put all of his eggs in one basket when new to town, he bought a building in an area that has become a focal point for dining and nightlife in Austin.

Develop Multiple Revenue Streams

0:59 | Register or Log in | Become a Member

Marc Katz started his business with a focus on food that's evolved into a series of complementary operations that define the total Katz's experience for customers.

Make Marketing Fun and Funny

1:35 | Register or Log in | Become a Member

Marc Katz hands out his own currency all over town and promises a lifetime guarantee that keeps customers coming back.

Give, Give and Give Again

3:01 | Register or Log in | Become a Member

Host Hattie Bryant explains that Marc Katz's heart is bigger than his corned beef sandwiches.

Know the Dishwasher's Name

1:18 | Register or Log in | Become a Member

Marc Katz knows the names of the people who work in his deli and believes every employee--from dishwasher to owner--is key to great service.

Pay Attention to Details

2:07 | Register or Log in | Become a Member

Katz's corned beef sandwich epitomizes the excellence that customers expect and receive at the restaurant.

Make Marketing Personal

1:06 | Register or Log in | Become a Member

Marc Katz is the message and his personality has been integral to his marketing since the day he opened his deli in 1979. 

Exploit Your Assets

1:22 | Register or Log in | Become a Member

From business strategy to marketing philosophy, when Marc Katz decided to stay open 24 hours a day, he came up with the slogan everybody in Austin knows, "Katz's Never Kloses." 

Recharge Your Battery

2:27 | Register or Log in | Become a Member

Too much of a good thing led Marc Katz to the best thing that ever happened to him: a break from the business.

Face Down Problems

2:54 | Register or Log in | Become a Member

Marc Katz evokes physical strength and presences because he knows, as ever owner knows, "Running a business is not for wimps."