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Katz's Deli & Bar

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Katz's Deli & Bar
	Become a Local Icon 2:09 \| Register or Log in \| Become a Member Katz's has earned the reputation as local icon on 6th Street in Austin, Texas.
	Do What You Know 2:07 \| Register or Log in \| Become a Member Like so many owners, Marc Katz started with no money but with deep knowledge and experience in the industry he chose.
	Know What You are Selling 0:58 \| Register or Log in \| Become a Member Marc Katz says that he serves up more than food, he serves an experience.
	Find a Deep Spiritual Connection 0:50 \| Register or Log in \| Become a Member Marc Katz dresses the part of a successful businessman out of respect to his customers, his employees and his profession.
	Invest In Real Estate 1:40 \| Register or Log in \| Become a Member Marc Katz put all of his eggs in one basket when new to town, he bought a building in an area that has become a focal point for dining and nightlife in Austin.
	Develop Multiple Revenue Streams 0:59 \| Register or Log in \| Become a Member Marc Katz started his business with a focus on food that's evolved into a series of complementary operations that define the total Katz's experience for customers.
	Make Marketing Fun and Funny 1:35 \| Register or Log in \| Become a Member Marc Katz hands out his own currency all over town and promises a lifetime guarantee that keeps customers coming back.
	Give, Give and Give Again 3:01 \| Register or Log in \| Become a Member Host Hattie Bryant explains that Marc Katz's heart is bigger than his corned beef sandwiches.
	Know the Dishwasher's Name 1:18 \| Register or Log in \| Become a Member Marc Katz knows the names of the people who work in his deli and believes every employee--from dishwasher to owner--is key to great service.
	Pay Attention to Details 2:07 \| Register or Log in \| Become a Member Katz's corned beef sandwich epitomizes the excellence that customers expect and receive at the restaurant.
	Make Marketing Personal 1:06 \| Register or Log in \| Become a Member Marc Katz is the message and his personality has been integral to his marketing since the day he opened his deli in 1979.
	Exploit Your Assets 1:22 \| Register or Log in \| Become a Member From business strategy to marketing philosophy, when Marc Katz decided to stay open 24 hours a day, he came up with the slogan everybody in Austin knows, "Katz's Never Kloses."
	Recharge Your Battery 2:27 \| Register or Log in \| Become a Member Too much of a good thing led Marc Katz to the best thing that ever happened to him: a break from the business.
	Face Down Problems 2:54 \| Register or Log in \| Become a Member Marc Katz evokes physical strength and presences because he knows, as ever owner knows, "Running a business is not for wimps."