Joan and Bill Keller started trekking some of the world's most remote places in the early 70s. They are explorers and adventurers who have tales to tell about places most people have never heard of before they become customers of Joan and Bill's shop, Le Travel Store. More...
Owner Joan Keller says, "...we love diversity... age diversity (and) ...ethnic diversity." The key ingredient is that everyone loves to travel and they share that enthusiasm with customers. More...
Bill and Joan talk about reinventing Le Travel Store in relationship to their location because they thought about their lease cycle as a type of alarm clock. More...
After 15 years of paying rent to landlords, Bill and Joan Keller figured they should buy their own building. Le Travel Store is an important part of the Historic Business District in downtown San Diego.
Bill Keller said the travel pack, which looks like a large backpack, has been critical to the success of Le Travel Store since they started selling it in 1977.
Host Hattie Bryant says that for Joan and Bill, some things have never changed and some things have never stayed the same. What hasn't changed is their focus on the independent international traveler.