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Last Update: Friday December 15, 2017

Le Travel Store in the Gaslamp Quarter

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Le Travel Store in the Gaslamp Quarter

Do What You Love

3:17 | Register or Log in | Become a Member

Joan and Bill Keller started trekking some of the world's most remote places in the early 70s. They are explorers and adventurers who have tales to tell about places most people have never heard of before they become customers of Joan and Bill's shop, Le Travel Store.     More...

Start Small

1:11 | Register or Log in | Become a Member

Joan Keller says that she and her husband did what most of us do; they started their business with what they could scrape together.

Hire People Who Sparkle

1:23 | Register or Log in | Become a Member

Owner Joan Keller says, "...we love diversity... age diversity (and) ...ethnic diversity."  The key ingredient is that everyone loves to travel and they share that enthusiasm with customers.  More...

Turn Insight Into A Product

2:25 | Register or Log in | Become a Member

Bill Keller says that the insight his customers and employees share contributes to Le Travel Store's unique knowledge base.

Reinvent Yourself

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Bill and Joan talk about reinventing Le Travel Store in relationship to their location because they thought about their lease cycle as a type of alarm clock.  More...

Buy a Building

1:55 | Register or Log in | Become a Member

After 15 years of paying rent to landlords, Bill and Joan Keller figured they should buy their own building.  Le Travel Store is an important part of the Historic Business District in downtown San Diego.

Invest in Your Neighborhood

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Learn how Joan and Bill Keller grew their business by helping an entire shopping district  thrive.

Stick with Core Products

2:43 | Register or Log in | Become a Member

Bill Keller said the travel pack, which looks like a large backpack, has been critical to the success of Le Travel Store since they started selling it in 1977.

Stick with Core Customers

2:05 | Register or Log in | Become a Member

Host Hattie Bryant says that for Joan and Bill, some things have never changed and some things have never stayed the same. What hasn't changed is their focus on the independent international traveler.

Respect Your Partner's Talent

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Bill Keller and his wife Joan are a two-person admiration society.

Prepare for Unknown Unknowns

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Joan says they budget for the "unknown unknowns."

Deploy a Customer Retention Plan

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Direct marketing expert, Parvin Salehi, says too many businesses take customers for granted.