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Last Update: Friday December 13, 2019

Triplex Movie Theater

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Triplex Movie Theater

Reinvent Yourself

4:58 | Register or Log in | Become a Member

Richard Stanley and his partner Joe Wasserman tried to quit. They came separately to Great Barrington to relax, retire and, perhaps, fiddle around real estate and whatever caught their fancy. They met while attending a town meeting, and as entrepreneurs will do, they talked about their dreams for improving Great Barrington's historic business district.

Learn Bank Speak

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Bring plans, collateral and a speadsheet showing how you will pay it back and you have a chance at getting a banker to make you a loan.

Offer An Alternative

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There was a movie theater in Great Barrington, but it only brought in the big blockbuster films. Richard and Joe knew they personally preferred the smaller budget and foreign films. They calculated that since Great Barrington is a week-end and summer retreat from both New York City and Boston, there would be plenty of people like them.

Hire Experience

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Running a movie theater requires some specific skills that founders Joe Wasserman and Richard Stanley didn't have.  They were smart to hire people with experience who helped them get off to a fast start.

Create Value for Others

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Host Hattie Bryant says that the founders of Triplex Cinema chose to create something useful rather than stay bored by retirement.

Develop Multiple Revenue Streams

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Joe Wasserman and his partner Richard Stanley are working to turn their theater into a multi-use gathering place for the community. 

Be Patient

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Veteran entrepreneurs Joe Wasserman and Richard Stanley knew it would take years before they started earning real money from their theater.

Grab Attention

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Marketing adviser, John Wargo, says you can reach every customer in a specific zip code on a very small budget.