Carol Schroeder always dreamed of having her own shop, and at the age of 21, she bought the building on Monroe Street and started selling furniture. More...
Carol Schroeder wrote the book on specialty retailing. She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart.
Building a database should be one of the primary components of a business owner's total business plan. It's absolutely critical that you retain key information about your customers.
Assuming you understand your target market thoroughly, the next task you have is to find things customers will want to buy that they can't find conveniently any place else. More...
We found this artwork on the wall in the owners' office. We're sure that there's a new family tree being created to include employees who have joined the company since the 20th anniversary.
Orange Tree Imports is on the historic Monroe Street with other specialty shops. The owners all work together to create a unique shopping experience. More...
Carol Schroeder builds bridges between her vendors and her customers by hosting events where customers can buy items Carol would never be able to stock in the store. More...