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Ping Golf with John Solheim, Karsten Manufacturing

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Ping Golf with John Solheim, Karsten Manufacturing

Question the Status Quo

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Karsten Solheim started a business because he believed he could help golfers like himself play better and have more fun.   More...

Win High Profile Customers - John Solheim, co-founder & chairman, Ping Golf

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Owner John Solheim says that famous golfers using a Ping putter on television gave the Ping an advantage because the putter looked so different from all of the others.   More...

Be Prepared to Fight the Establishment

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Just as Ping had perfected its line of putters, the United States Golf Association outlawed all of them but one.

Provide a Breakthrough Service

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A Billion Dollar Idea Becomes Reality - Ping was the first golf club manufacturer to build clubs to fit an individual's body and skill. Also it etches a serial number on every club and holds onto the customer's purchasing history.

Control All of Your Processes.

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Ping has control of its entire manufacturing process and each step is at a state-of-the-art level. Go to all the key ideas and videos of this episode.   Go the homepage for this episode.

Make Every Employee a Quality Control Expert

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There is no quality control department because everyone is in charge of quality.

Promote the Wider World of Your Customers

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Ping gives a gold putter to professionals when they win tournaments and they sponsor many activities where golf is the focus.

Take Extraordinary Care of Employees

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Ping has a great reputation in its community not only as a quality maker of golf clubs, but also as a place where people want to work.

Collect Up Front

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Ping clubs are sold through golf professionals who measure their customers, generate the order and collect the full amount at the time the order is placed.

Leverage Infrastructure to Create New Revenues

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Today John Solheim's state-of-the art factory is used for more than making golf clubs.

Develop a Passion for Perfection

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John Solheim and his chief engineer pour over the details.

Co-Brand

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NASCAR fans who play golf love the Ping putter designed just for them.