Theatrical Lighting

Invent An Industry

Treat Service Business As Asset Management

Being at Theatrical Lighting was fun. We saw the equipment stacked and repairs being made. We saw David's crew set up for a big show and we attended the show. We were thinking, "Wow. There's no business like show business."     More...

Do One Thing Well

Being the best at one thing is a branding strategy and more.  Founder of Theatrical Lighting, David Milly, has never been tempted to veer from his mission which is, "We Light The Stars."

Hire Good People

Sounds so simple. If someone new in business had told us this we would have thought, "how sweet and how naive." But when a person who has been building a strong company for over three decades says it, we listen.

Face The Facts

Janet Milly, CFO at Theatrical Lighting, is responsible for the banking relationships and cash flow.  Key indicators reports also known as flash reports, are required by everyone.  More...

Hire Slow Fire Fast

It is always better to take time to find the right people than waste energy on the wrong people.

Turn Stress Into Strength

Janet and David Milly suggest that working together is not for married couples who do not already have a strong marriage.

Reach Customers In Multiple Ways

You have to reach customers in the ways that they want to be reached.  Before  fax or email, Johnny Cash just called up David on the telephone.  Those were the good old days.

Shift From Doing To Leading

To grow, the founder has to let others take responsibility.  David Milly is a great leader because he respects the people he has hired and he gives them the tools they need to succeed.

Go Outside For Insight

Host Hattie Bryant tells us that a turning point for David Milly came  when he invited a consultant to study the company and offer suggestions for improvement.

Give Back

David Milly gives Hattie a tour of his beloved hometown, Huntsville, Alabama.  Both of his parents were scientists who helped send the USA to the moon.

Have Fun

David said, "At Theatrical Lighting, we make money doing lights." The reason this is so powerful --  to him and everyone in the company, just doing lights is fun!   More...

Keep Paper On Your Shelves

Some customers still want paper copies of marketing and communication materials from you.