My Library and Courses
Last Update: Thursday July 29, 2021

Storytelling & Metaphor

Index of a few letters by topic and author

  Topic             Focus / Author             Episode

Critics                Internet / Gloria              Internet Basics
                          Mo's / Joseph                  Mo's

Education          College / Thomson           Favorites #1 & #2
                          HS / Coyman                   Related episode
                          HS / Bonetti                     Chocolate Crickets
                          Learn from All           

Help!                 Internet / Bernadette    Staying Power

Indexes             Index of Learning Companies

Key Ideas         Cash Flow / Gardiner       Many
                         Compensation                  Many
                         Financials / Stickney         Related episode
                         Incubators / Shamiso
                         Podcasts / Gardiner
                         Retirement / Anderson
                         Services  (Professsional)   Many
                         Advertising, Architecture, Animation, Design
                         SWOT Analysis / Anderson           

Paths & Steps   An Idea / Jason
                         Start Up / Cope

Producers     We are all Producers

Our letters to you

Architecture of the future website
Websites constantly evolve. This one started in December 1994
and it evolves daily.

New York Times Launches Small Business Video
based entirely on the Small Business School episodes

Storytelling & Metaphor from Bruce Camber
To Anne Douglas, On the Edge, Aberdeen, Scotland

Favorite letters throughout the years:

On spending hours on this website!
Joanna Reed, Reed's Marine, Lake Chelan, Washington

About leadership.  Do you have what it takes?

Meet Keith Grint and many owners.  Letter from Alan Preston.

Our open letters... reflections on these days

"Dear Mom"  Thoughts on Mother's Day   The Family Apron

our letter

Dr. Anne Douglas is the principal researcher on the On the Edge research project,
Gray's School of Art,  Robert Gordon University, Aberdeen, Scotland

April 24,  2007: 

Dear Anne:

I have been reading your paper with great interest. We do a weekly television show that airs on PBS stations in the USA and it is broadcast around the world by the VOA.  I am looking to expand our productions from 26 per year to over 2000 by engaging producer-editor-artists both around the USA and the world to create local episodes of the show.  Our production tool kit to assist them is still in its earliest stages.  I want to create a toolkit that helps render some of the most compelling television ever created “without actors, but just with regular people” telling the most inspirational of all stories, the pivotal times within one's life story.

I am quite interested to see your toolkit.  I’ll search more deeply, but thought a little note of introduction might be appropriate.

I confess that our regular people are hardly regular people.  Our television show focuses on those people who are quietly making changes in their community by creating jobs, creating wealth, and making the world a better place.   The people within each episode of the show quietly become the best in their business or industry.   They look for no publicity; but, the people in their community, the ones who really know their hearts, love and respect them.  In 1994, when we began the production, we thought we’d run out of material within a few years.  We were quite wrong.  The supply appears endless.  Our selection process gets better.  Yet, our ability to facilitate the storytelling must get much, much better.

By the way, nobody can pay or has ever paid to be on our show.  There are dozens of companies that do that kind of work.  We are not one of them.

I want to make television that competes with the highest-rated shows in the world.  I consider most television (and podcasts) to be junk-food for the mind.  Why can’t we create television that inspires, that opens the creative recesses of the mind, and that informs… why not?  So, how do the best of our human stories become the most compelling television?  In twelve years, we only have part of the formula.   I believe a big part of that formula is very much inside the interstitials, the segues,  the set ups and the transitions to conclusions and to the next set up.  Thus, your writing and thinking has been a helpful reflection.

In 1970 I was involved with a think tank in Cambridge, Massachusetts called Synectics Education.  The core ideas were summarized in a book, “The Metaphorical Way of Learning and Knowing.”  The authors, Tony Poze and WJJ Gordon, were my colleagues.  I was the new kid on the block.  That association lasted only a couple of years.  I believed that the power of the metaphor went deeper than direct and personal analogies.  Though powerful tools, I felt that creativity, ideation and interiority must have more structure or at least a richer context.

At that time I was also involved with the study of the structure of scientific revolutions. What is the next breakthrough to be?  I particularly asked the question, “How can we profoundly understand the Einstein Podolsky Rosen thought experiment of 1938?”  What is the heart, the core, the essence of creativity?  How can we inspire new insight? 

There had to be more integration of ideation so I expanded my study of the foundations of physics and to include the foundations of theology, particularly looking at the interstitial, i.e. the study of perfected-states within the imperfect space-time.  The more traditional approach was within the classic studies of brain-mind, idea-action, subject-object and so on. 

It has been a lifelong query and search… finding people like you… it's so rare. 

So, may I look over your shoulder and learn what I can learn? 

Thank you.



Bruce Camber, executive producer,
Small Business School, Inc. (SBS)