Advertising As Art |
Index of a few letters by topic and author Topic Focus / Author Episode Critics Internet / Gloria Internet Basics Education College / Thomson Favorites #1 & #2 Help! Internet / Bernadette Staying Power Indexes Index of Learning Companies Industries Type of Business: Restaurants Key Ideas Cash Flow / Gardiner Many Paths & Steps An Idea / Jason Producers We are all Producers Thanks From Cliff Prescott, Fat Towels A few Open Letters over the years February 27, 2015: Advertising As An Artform (this page) December 2014: Taking on the Crisis in the Middle East August 14, 2012: The US Budget, Deficit, and Innovation March 22, 2012: Log in to update your account November 16, 2011: Sergey Brin, Google August 2011: Economists are clueless!?! But, you're not! August 2011: We all must participate (Barack Obama) 25 July 2011: NYT Nick Kristof, Bonuses for Billionaires July 2011: Economic Development Project for the 30/90 February 2011: Arne Duncan, US Secretary of Education September 2010: Stephen Hawking and Len Mlodinow's March 2009: 60/60: A Beginning for GPS-based Cities January 2009: President Barack H. Obama October 2008: Hugh McColl, Jr., a Chairman, Bank of America on "60 Minutes" says"There is nothing good about being small." May 2007: New York Times Launches Small Business Video based entirely on the Small Business School episodes |
Friday, February 27, 2015 References: Robert Keane Dear Mr. Keane: Congratulations on your 20 year legacy. Most people, including my wife and I, just shut it down and move on. The question for all of us is, once you start, how do you take your equity out but leave the heart in, make it stronger, and gracefully depart and be the mentor - wise counselor thereafter. Your advertising campaign with Charlie Barrett is sensational. Of course, Charlie will face the same problem his father faced when he (Charlie) went off for greener pastures. We would all cry if our legacy walked out the door. Now that he's back, what can Charlie do to take Barrett & Sons to the next level? ...how will he handle his dad's aging? ...how about his own children? ...franchising? ...IPO? You could build on this advertising campaign and have Charlie do it all. Perhaps there is some product that Charlie can create that every grocer in the world wants to carry. Stonefire Tandoor Baked Naan is a fine example (it's a favorite of mine). If you, Vistaprint, keep all these developments in house (as you have done to date), and if you have your viewing public help Charlie come up with that "perfect" product, you all could end up diversifying! The song and lyrics can change with every new ad. You'vre started the process of rebranding Vistaprint. Liam Shannon, Kim DiVincenzo, Maura Larose, and Greg Gray are to be congratulated (of course, along with you). You have a platform. How can everything about that platform become more provocative, deep, and caring? If you can get your current music and lyrics out from the ad -- perhaps you can make stars out of Sheldon Mirowitz (Verite Music) and Matthew Koma (singer). As the story grows, the father and son, Simon Slater and Stuart Neal, could become stars as well. Yes, congratulations indeed. We are all anxious to see what you do with your rising stars. Best wishes. Most sincerely, Bruce
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Bruce Camber
Small Business School, the series once on PBS-TV
throughout the USA and VOA-TV around the world
http://SmallBusinessSchool.org PS. Who wrote the lyrics? ...Sheldon Mirowitz?
"Time is moving at the speed of light Engines cold, the fires bright Miles and miles we go tonight Hold on tight There are things we cannot know How far it is we have to go Found a space we need to grow Until we go home There will always come a time You probably thought I lost my mind When the light obscures the view The dreamer searches for a clue Looks to find somewhere that's true What to do..... Oohhhh oohhhh oohhhh Miles and miles to go tonight Mmmmm oohhh Hold on tight Hold on tight Hold on tight |