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Last Update: Sunday June 7, 2020

Let there be light!

There is a special light at this time of year.

Provo Canyon and Salt Lake City, Utah: In this episode of the show, we go into a pristine part of the Rocky Mountains, a place Robert Redford loved and wanted to preserve. To sustain that dream and help pay for it all, he turned to Brent Beck and Harry Rosenthal to implement an idea he had for a catalog business. Brent knew the products. Harry knew direct mail. But, unlike most of us, these three had a fast start -- they were leveraging the Robert Redford brand.

Business is not easy for any of us. When Redford applied for his initial loan from a bank, he was rejected just like the rest of us.  He turned to investors, bought the land  to preserve it from housing developers, and began thinking of how to turn it into a business. That was in the late '60's.

Even celebrities were once "less than famous" and had to crawl, struggle, risk... take a flying leap, just like you and me.

Go to all the key ideas and video of this episode...

Admit What You Don't Know

2:44 | Play Now | Harry Rosenthal had proven himself in the catalog business and was hired by Robert Redford to launch his Sundance Catalog.   More...

Attach Yourself to a Cause

2:26 | Play Now

The Sundance Catalog is dedicated to helping American artisans by marketing their creations and generating cash to support their unique work and to to protect wilderness areas.   After watching this video and reading the Q&A (case study guide), you can go to the homepage  for this episode or click on the Key Question  for other insightful answers about best business practices.

Expect to Fail

1:36 | Play Now | Experience teaches that you will fail along the path to growing your business.

Please note:  This work comes out of the Center for Perfection Studies which has become part of the continuation of Bruce Camber's work on Small Business School. It stems from work in 2011 when he started The Big Board-little universe Project in New Orleans.

A story about the very nature of light
begins to be told within a key equation from 1899

• That equation is from Max Planck
and it defines what is now known as Planck Time:

• Please focus on just that first equivalence.

• Multiply both sides by c and divide both sides by Planck Time; the simple equation now tells us something magical about light and space and time.

Light fundamentally defines the relation between space and time; and given that continuity is a first principle for order, memory, and intelligence, we impute that it is carried throughout every one of the 200+ doublings from the Planck Time and Planck Length to the Age of the Universe and the Observable Universe respectively.

Please take a moment to look at line 10 within the horizontally-scrolled chart of the 200* doublings.

Planck Time
Planck Length Planck Time

NASA sunrise on International Space Station

You'll start at the beginning of universe starting at Planck Time and you'll see each step, each doubling unfold right up to this current moment. Light permeates our universe within each and every one of the 200+ clusters, or domains or doublings, or groups, or notations, or sets.

One might hedge a guess that every domain uniquely defines a bit of who we are. And, being a bit more speculative, one might say that each domain is more richly defined as the universe continues its expansion into what might be called, the infinite harmonies of life.

So, let there be Light! The simple equation comes right out of Max Planck's 1899 work when he first defined Planck Time. Divide each notational value of Planck Length (space) by that same notation's value of Planck Time and you will always approximate the speed of light (Note: Opens in new window; focus on line 10) every moment along the way since the very first moment of time.

The science community has been working with this equation for over 100 hundred years; the importance of this equivalence should now be studied in depth. Einstein showed us how light, space and time are inextricably woven. All of these numbers open a path to tell us so much more. Although the simple logic goes right back inside the very definition of Planck Time and Planck Length, it appears that this simple equation hasn't been verbalized, articulated and studied at any point within our academic or intellectual history. It is a long time coming. So, yes, let there be light...


An Integrated View of the UniverseCenter for Perfection StudiesThe Big Board–Little Universe