My Library and Courses
Last Update: Friday December 13, 2019

Let us all shout this story from the rooftops:

How do I increase sales?

Answer: Transform Your Entire Neighborhood."

Located within the now historic Monroe Street, here specialty shop owners  work together to create a unique shopping experience.

Madison, Wisconsin:  In this episode you meet a master retailer and a quiet hero in her community. She was an early leader in the movement to revitalize Main Street and she's written a popular book called Specialty Shop Retailing. If you get it and read it, you'll find that Orange is happy to talk with you because you just may stimulate her thinking in a new way.

A guru of specialty retail, Carol "Orange" Schroeder with her husband, Dean, started their business soon after graduating from college. Orange's parents saved money for her to go to college. When she completed her degree at Tufts University in three years, they gave her the money she did not spend for that one year of college and a new business was started. That was 1975.

Soon after buying the building on Monroe Street, Orange organized a neighborhood business association to do joint marketing and promotion and refocused it to become a vital area of specialty shops and restaurants drawing people from a wide area beyond the local neighborhood and even Madison. 

Go to all the key ideas and video of this episode..

 "Small business is the most important institution for a civil society."

In this episode, Michael Novak says,"Small business is the best hope of democracy. Building your own businesses teaches a set of virtues...it's the only hope of the poor."
By competing with big business, we help to keep them honest, even generous. When it becomes difficult to find new employees, corporations will even become gracious.


There are eight steps to start, run, grow, and harvest your business.


Step 1: Dreaming

Joe Dannis, DawnSign Press, San Diego
Step 2: Starting


Step 3: Selling

Statue of Liberty
Step 4: Growing

Shiv Krishnan, founder, Indus, Fairfax, VA
Step 5: Employing

Cheryl Womack, FOUNDER, National Association for Independent Truckers
Step 6: Scaling

Arnold Joseph, co-founder, Diversified Chemicals, Detroit
Step 7: Sustaining

Peter Schenck, Lorraine MIller, and Jim Schell sold their buisness
Step 8: Exiting


Key things to do here First, be our guest. That's free.

•   Find Your Step -- Start: 1-2-3-4  or Grow: 5-6-7-8
•   Learn more about the television series.    Learn about the Baldrige Award   More...
•   One of Hundreds of Key Questions, i.e. How do I start my own business?
•   Another Key Question -   How do I grow my business?


Best business practices: Videos from this television show

Every video has aired on PBS stations throughout the USA. This television show began in 1994 and has also aired around the world through the Voice of AmericaShot on-location - all insights from small business owners selected by their peers,  learn about the power of business and how values and vision inspire and motivate.   More..

Keys:  $$$  Democracy  Diversity  Dreams  Innovations  Invitation  Perfect?  US$
Global: Cities Initiatives Time (GTQs)  Local:  A prior homepage