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Last Update: Thursday July 29, 2021

Visit Record Technology of Camarillo, California

His boss wanted to sell, so he bought it!

Don McInnis, Record Technology, Inc., Camarillo, California

Camarillo, California: Meet Melody and Don MacInnis and their team; they are truly "making it in America."   They're manufacturers and they export to the far corners of the earth because they are now known as the best in the business.  They are record manufacturers --  big, fat, vinyl phonograph records.  

Audiophiles, some of the best artists, the best orchestras, and big producers throughout the world turn to Don & Melody.  They will tell you that these vinyl records are the best in the world.

In 1877 Thomas Edison invented the phonograph and the record industry was created. It evolved but then in the 1990s, CDs and DVDs exploded into the market. Now records and record players are virtually extinct, except within a small group, the audiophiles.

Kids today do not even know what a vinyl LP record is.  Even among the old-timers, most think  it is a dead technology, but talk the audiophiles. You'll hear them wax euphorically about the fullness of the analog quality of that sound.  Though they are a rare breed --   the number is probably less than 1M worldwide  -- audiophiles swear by these vinyl LP. They say that analog sounds soothe the brain, creating metaphors that take the mind and our emotions into sweet spaces and unknown places.

At one time, other than live performances, records were the only way to bring music into the home.  Most people may think it is outdated technology; but Melody and Don MacInnis are not only making money, this team is growing the business! They have found a niche -- the audiophiles of the world -- and they are making the very best grooves in the business. 

Go to a homepage with this episode...

Be The Best In The World

3:40 | Play Now | Record Technology's niche is quality. They'll never be the biggest, but they'll always be the best.

Buy A Business From Your Boss

2:07 | Play Now | Don started at Record Technology as a temporary employee working in the shipping room.

Don't Panic -- Think

3:41 | Play Now | James T. Russell, the inventor of the CD, was an audiophile who would literally wear out vinyl albums.

Listen To Customers

4:49 | Play Now | Most of us don't ask our customers the hard questions.

Reward Commitment

1:41 | Play Now | Long-term employees embody your corporate culture and provide institutional memory.

Tell Customers The Truth

1:37 | Play Now | The truth is sometimes, "No, we can't do that."  Or, "No, we can't do it that fast."

Stay Focused

2:25 | Play Now | When your business gets on solid ground and you have plenty of cash, it is tempting to go off course to experiment.

Make It In The USA

1:11 | Play Now | National Association of Manufacturers: "Standing by itself, U.S. manufacturing would be the eighth largest economy in the world."

Consider A SCOR To Raise Money

3:09 | Play Now | Among Direct Public Offerings, the Small Corporate Offering Registration (SCOR) is an option for any small business owner who is willing to learn about it. It is a way to directly offer ownership in your company to employees, family, friends and investors you have never met. David Porter, a broker who has raised funds with a SCOR, explains.