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Last Update: Saturday September 18, 2021

It begins with an idea and all too quickly turns to money...

Then, it's about other people's money.

Silicon Valley, New York City, Sydney and the World:
In this first segment of this episode, we join Sohrab Voussoughi, founder of Ziba Design in Portland, Oregon. He started with just $400. His wife agreed they would cut their personal expenses. He also had a good idea where he would get his first job.

With people who have been done these paths, let's work through some of the issues around money. When you start, it is mostly about your money. That's called MOM, an acronym for My Own Money. It is also called "skin in the game."

But, if you are growing, there is an abundance of stagnant capital throughout the world. Qualified investors (and people who believe in you) are looking for ways to grow their money either as a loan or as an investment for equity. It will require an excellent business concept, a well-detailed business plan (your story), and real financial projections. They will also require that you understand your financials, even if they are quite modest. Those numbers are the organics of a business, the basic 1-2-3s.

We all need to know as much as we can about capital. Responsible money, with the emphasis on responsible, is an access path to leverage the best of our past and extend it into the future. This kind of money is an equation that is time dependent, time-binding, and time-extending.

You've got to have MOM to get into the game. You can use OPM -- Other People's Money -- to extend your game. All debt capital, or loans, are secured by your own money (assets). That's all MOM. All equity capital is OPM.

If your business has the inherent values to continue to grow beyond your time within it, then you need to be teaching the next generation about the dynamic flow between MOM and the business, between Mom and your banks, and with all other OPM. Ultimately your goal is to be just as liquid as you want to be by the time you are ready to do something else. More about Sohrab...

Get Out Of The Office And Sell

1:17 | Play Now | Ken Duncan, founder of his own gallery and Australia's most famous photographer, started selling pictures door-to-door before he could invest time and production costs to create more.  More Duncan...

Make A Little Go A Long Way

1:14 | Play Now | Jose Navarro of Navarro Discount Pharmacies in Miami started this billion dollar business on a shoe string.  More Navarro...

Widen The Net With Friends And Family

3:46 | Play Now | Lupe Fraga bought his business, Tejas Office, with a loan co-signed by the previous owner and an additional loan from his wife, a former hairdresser. More Fraga...

Use OPM To Build Beyond Yourself

2:14 | Play Now | Andy Wilson, founder of Boston Duck Tours, spent all of his own money and covers a million-plus dollar shortfall through a creative offering memorandum.  More Wilson...

Take Dozens Of Investors

3:30 | Play Now | Chef Thomas Keller sought safety in numbers--many investors investing small amounts of money--to launch what has been called one of the best restaurants in the world.   More  Keller...

Learn Bank-Speak

4:31 | Play Now | Tim Hennessy, owner of Ekkwill Waterlife Resources, learned how to launch his business while barely keeping his family afloat.

Find An Angel

2:08 | Play Now | Debra St. Claire, founder of EcoNatural, found an angel investor with a special appreciation for her business idea.  More St. Claire...

Find A Group Of Angels

1:09 | Play Now | Hans Severins, a member of the Band of Angels in Silicon Valley, is drawn to ideas based on solid marketing, planning and management.

Go To Wall Street

2:02 | Play Now | Andy Murstein of Medallion Financial had results that convinced Wall Street to invest, then reinvest in his family's business.  His grandfather started it as a taxi business.  More Murstein...

Money is always one of the "Big Three" problems within business.

When you start, it is consistently #1.

When you are growing, money and people constantly jostle for #1. Most every episode of the show looks at how people began their business and what kind of money they used to do it. 

Business is just a series of problem-solving exercises. That's its nature.  If you do not have the stomach for it, get a job. If you think money is going to be given to you just because you have a good idea, keep your job!