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Last Update: Thursday July 29, 2021

NoUVIR: Lighting Is Big Business

Timeless Advice for Inventors

Seaford, Delaware: The bold among us take on the giants of industry. Here is a classic David & Goliath story. Their slingshot is the US Patent & Trademark Office. Goliath looks like GE, Osram Sylvania and Phillips. And, true to form, they slay the giants.

In this episode of the show, you meet two of the brainiest people we've gotten to know, and we've met lots of geniuses over the years. They hold over 100 patents; they're expert witnesses on patent infringement lawsuits. And, they truly understand intellectual capital. Their lighting business is extraordinary. Museums around the world come to them to provide the type of lighting that does not damage physical artifacts. 

Meet Ruth Ellen Miller and her ever-inventive father and business partner, Jack Miller.

For everything precious in your sight, their lighting works, but doesn't destroy.  Fabergé Eggs, a first draft of the Declaration of Independence, the first baseball, Marilyn Monroe's dress, and all kinds of priceless works of art all have something in common.  Each is lit by NoUVIR's pure light -- no UltraViolet and no InfraRed. UV and IR found in typical lighting will destroy art and artifacts over time.

How would you like to have a conversation about photons? It is very possible and quite welcomed in this business. These people love light. And at the heart of light is a photon, and deep within the photon, they can actually see the meaning and value of life.

Ruth Ellen was the Small Business Person of the Year from the great state of Delaware. From our first state and second smallest state; she and her father- inventor- business partner are making a huge impact on the way we see the light -- from our understanding of the very nature of it, to the ways we actually use it to illuminate our homes, offices and museums.

These two have become points of light themselves.

They take you inside their beautiful Victorian home -- and behind the scenes -- to see more fiber optic high-tech wizardry tucked behind walls, under floors, and in the ceilings. This home is so tastefully lighted it also serves as a demonstration center of their entire product line. It convinced Colonial Williamsburg to adopt their lighting!

Here small business is again changing the way we see the world and this business is on the forefront to bring new products to market. Ruth is driven by fine art; Jack, who began his career at Cal Tech as an engineer-scientist, is always seeking the edge of scientific inquiry and truth.

Though changing the way museums around the world light artwork, soon they just may change the lighting we use throughout our offices and homes. Here is a true 21st century business that will help preserve art work for an eternity and energy forever.


Make A Quantum Leap

3:38 | Play Now | NoUVIR teaches that truly new ideas are hard to come by. Meet co-founder Jack Miller.


Position For Profitability

2:04 | Play Now | Co-founder Ruth Ellen Miller said that leaving California saved them thousands of dollars.


Prepare For A Long-Term Ramp Up

3:05 | Play Now | NoUVIR is the second company launched by the Millers so they knew it would be difficult.


Secure Multiple Patents

2:33 | Play Now | Products should be protected by patents.


Learn The Difference Between Patents, Trademarks and Copyrights

3:48 | Play Now | The Millers invented a word and logo so that it would be easy to get a trademark.


Take Time To Protect Your Ideas

1:34 | Play Now | Host Hattie Bryant talks about the power of the US patent system.


Date Before You Marry

3:02 | Play Now | Making a cool product in a lovely place has made it easy for NoUVIR to recruit talent.


Teach To Sell

2:08 | Play Now | It takes time to explain complex new ideas and you must be willing to do it.


Smile At Your Problems

2:56 | Play Now | Jack and Ruth Ellen solve problems best when they step away from the office. They love to laugh and they love to debate the very nature of light. It is all about the photon, of course.

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