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Last Update: Sunday July 25, 2021

Job Creation In New Mexico

Be a giver not a taker


Kevin McGinley, founder, McGinley Construction, Las Cruces
Former volunteer president of the Las Cruces Chamber
Chairman, Las Cruces Home Builders Association

Southwestern, New Mexico:  This episode of the show was done with two local chambers of commerce and their PBS station, KWRG-TV. Out of over 150 owners who were nominated, five were selected yet any five business owners from this group would have been great.

When asked, "What is your biggest business problem?" everybody said "Job creation." Yet, when we asked, "Are there businesses that are creating jobs?" over 100 businesses were recommended! 

Small Business is the job creation engine of their and any economy. Everyone asks, "How can we stimulate more of it?"

Of course, small business is first of all about creating good work for oneself.  And then, as our processes and procedures begin to work very well, we create work for others. 

When we start a business, we're forced to answer the question, "What are my gifts and talents?"  We're forced to be an adult,  to say, "I'm in charge."  

So many small business owners also say,  "I'll take full responsibility for myself, my family, our health and my retirement if I ever retire."

So, we asked practically every business advocate in the state of New Mexico, "Would you take a look at this list and tell us who would you'd like to represent your state on national television?" It quickly became apparent that any  businesses from that list of over 100 would have been fine. In this episode we visit with five businesses and try to learn why they are being so successful in creating work for others. 

We learned a lot.

Offer One-of-a-Kind Products and Services

3:06 | Play Now  |   This is Linda Brewer, owner of Blue Dome Gallery, located in Silver City, New Mexico, where customers are dazzled by the unexpected.

Work Hard for the People Who Work for You

1:18 | Play Now  |   The artists who produce work for Blue Dome Gallery are treated like valued partners by the gallery owners.

Flaunt What You've Got

1:31 | Play Now  |   Joe Burgess and his wife Terry Mingus own  Zia Publishing.  They create books that display the stunning beauty found throughout the state of New Mexico.

Find the Talent Under Your Nose

2:13 | Play Now  |   Zia was surprised that they could find the talent they need to grow right in their small town of Silver City, New Mexico.

Recruit an Insider

1:49 | Play Now  |   Chris Ham and his partners in TMC Design built a thriving and highly-technical business serving the military and the communications industry.

Form Informal Partnerships

0:51 | Play Now  |   Host Hattie Bryant says that all of the growing companies in this episode are involved in building the community as a whole.

Get Word-of-Mouth Marketing

3:46 | Play Now  |   Kevin McGinley's strategy for growing his construction business is to get customers to do his selling for him.

Be Generous

1:06 | Play Now  |   McGinley Construction in Las Cruces has used the same subcontractors for decades creating a unique continuity of quality and deep friendships based upon mutual respect.

Hire for Life

2:44 | Play Now  |   Joseph Semprevivo, founder of a Joseph's Lite Cookies in Deming, New Mexico believes that creating a job is creating a sacred trust.

Set High Standards

0:48 | Play Now  |   Two million Joseph's Lite Cookies are made, baked and bagged everyday and the key to that growth is letting employees set and achieve difficult goals.

Do What You Promise to Do

2:33 | Play Now  |  John Wargo says that publicity can win new customers but service is what brings them back.