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Last Update: Saturday September 25, 2021

You have a purpose. You have talents and gifts.

Ask, "How do I find new customers."

George Hill answers, Become a Magnet for Talent

Detroit, Michigan:   A real chemistry lesson  is to learn how George Hill and Arnold Joseff turned rust into riches using the basic elements of friendship, innovation, and a dream for making their community and the world a better place.

Founded in 1971 in a riot-torn and rundown part of Detroit, today, Diversified Chemical Technologies, Inc. is a holding company for four subsidiaries, employs 200+ people and generates over $70 million in annual sales.

The earliest chemistry in this story is a very personal one. George and Arnold, friends since high school, began with a vision and transformed it into a set of businesses that produces sealants, adhesives, and products and parts from recycled rubber and other composites; one of their businesses also distributes paper products.

In this seemingly disjointed amalgamation of ventures lies a cohesiveness of principles and values that firmly adheres customers, suppliers, employees and the community to this homegrown business.

This is a story about good things happening to good people, yet in this episode we learn that there’s no alchemy in Diversified Chemical’s success. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer’s expectations and exceed their customer’s requirements.

Go to all the videos of this episode...

Your life is a canvas and you are the artist.  Make the world a better place.   What more can you do?  Can you be even better?  That is the meaning and value of  life.

1. Be hungry to discover the depths of your genius. Share your ideas.
2. Reinvent the envelope!  Be a revolutionary and quiet hero.
3. Create jobs.  Create wealth. And, make our world a better place.
4. Videos of best business practices.  Some brilliant, all  rock-solid, even revolutionary.
5. Are we born to be free? Is it a divine right? ...that's  defined within our very being?

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Cowgirl Enterprises: Just Do it! Take charge. Steps 1 and 2 Be mission driven.
Key Question: Does your mission statement guide everyone?
Meet Donna Baase, founder, Cowgirl Enterprises More
Mark Gross, Oak Technologies

Step 3 and 4 Listen to the marketplace
Key Question: How do I know what to sell?
Meet Mark Gross, founder, Oak Technologies     More

A key stop on Boston Duck Tours. Mary Dyer who Andy Wilson, founder, admires profoundly. He said, The birth of religious freedom in the world starts here.

Step 5: Make more than money. Make an impact.
Key Question:   How do I stay excited about life?
Meet Andy Wilson, founder, Boston Duck Tours   More

Dina Opici, Opici Wines, Glen Rock, New Jersey

Step 6: Eat Dinner with Your Customers.
Key Question: How do I keep customers coming back?
Meet the Opici family of Glen Rock, NJ    More

The Souto brothers of Cafe Pilon and Rowland Roasters, Miami

Step 7:  Keep dreaming.  
Key Question: What are you dreaming about?
Meet Enrique, Jose and Angel Souto of Cafe Pilon  More.

Ziba Design, Portland Oregon, Sohrab Vossoughi with Hattie Bryant Step 8:  Turn Great Employees into Owners
Key Question: How do I keep employees productive?
Meet Zohrab Vossoughi, founder, Ziba Design   More

Best business practices: Videos from this television show

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