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Last Update: Saturday September 25, 2021

Projecting Your Success in New Ventures

Well-grounded visionaries change the world.

Detroit, Michigan:  This is a story about good things happening to good people, yet in this episode we learn that there's no alchemy in Diversified Chemical's success. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

Arnold Joseff and George Hill opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

When George Hill and Arnold Joseff decided to stop being sales-driven and to become innovation-driven, the entire business was totally reinvented. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.

These two broke the mold then reinvented it.

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Answer: Small business.  Why? "'s the best hope of democracy.   Building your own businesses teaches a set of virtues..."         And more.

   There are eight steps to start, run, grow, and exit your business.

Step 1: Dreaming

Joe Dannis, DawnSign Press, San Diego
Step 2: Starting

Yvonne LaFleur, founder, Yvonne LaFleurNew Orleans
Step 3: Selling

Step 4:  Growing

Meet Joe Kruetz, founder, County Commerce Bank, Ventura, California
Step 5: Employing

Ahmad Chebbani, founder, Omnex Accounting, with the Mayor of Dearborn, Michigan
Step 6: Scaling

Nicole Miller and Bud Konheim, founders, Nicole Miller Fashions, NYC
Step 7: Sustaining

Step 8: Exiting

»  2000± videos about best business practices
    from 14+ years of episodes of the show on PBS stations*

     The show has also aired around the world through the Voice of America.
     All on-location insights from small business owners selected by their community.
     Learn about the power of business and how values motivate them.   More...

»  Key things to do here:  First, be our guest. That's free. 

     Or, become a member:
     1.   Register your entire business (and everybody in it).
     2.   Have an idea for a business?  Just starting? Do a reality check!
     3.   Follow the best practices of others.  Grow your business, click here.

More things to do here:   Find Your Step -- Start: 1-2-3-4 or  Grow: 5-6-7-8  
Learn more about the television series.    Learn about the Baldrige Award   More...

Key question:  How do I start my own business?
Key question:  How do I grow my business?   

Working letter to President Barack Obama

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