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Last Update: Thursday September 23, 2021

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Marketing advice from John Wargo

John Wargo

Wargo & Company: John Wargo is one of the direct marketing experts in the USA. He knows everybody involved within direct marketing industries and he knows what works and what doesn't. Small business owners who apply John's insights, and those of the business owners upon which he focuses, will significantly increase their chances for success.

Marketing tells the story about the right product, offered in the right places, and offered at the right price,  that are promoted properly.   All that happens and the actual sales follow.

Marketing prepares the sale.

So, start with the product.  Without the right product, you're dead in the water.

Then John goes on to  tell  us that if you have the right product then proceed with the eight marketing functions.  To focus on the "Place" forces you to determine who you think your market is.  In part that also becomes a factor in your pricing.

The eight functions of marketing:
1. create awareness
2. build traffic
3. generate leads
4. qualify leads
5. sell directly
6. provide service
7. develop a customer dialogue
8. build loyalty

More from John...

These materials are being brought over into the newer website.

The magic is in the formula of capitalism.   Ownership pushes one to set goals, to do it better with fewer mistakes, and to stretch and be creative.

Step 1: Dreaming

Joe Dannis, DawnSign Press, San Diego
Step 2: Starting

Glenn Walser, founder, Automated Foods
Step 3: Selling

Step 4:  Growing

Tires Plus, Tom Gegax, Minneapolis, Minnesota
Step 5: Employing

Ahmad Chebbani, founder, Omnex Accounting, with the Mayor of Dearborn, Michigan
Step 6: Scaling

Nicole Miller and Bud Konheim, founders, Nicole Miller Fashions, NYC
Step 7: Sustaining

Step 8: Exiting

Each video above answers a Key Question.  How would you answer each?
This link also goes to a Key Question:
"How do I keep good employees?  Click on it!

Economic engine for values

This basic business equation will be the basis of sustained growth and a return to real values.  More...

Television about good people
You are invited to join this school; it is   a membership organization (below).  Or, please, be our guest.  That is free!

2000± videos right here...

From 14 years on PBS stations* This weekly TV show also airs around the world through the Voice of America.  Shot on-location - all insights from small business owners selected by their peersLearn about the power of business and how values and vision inspire and motivate.   More..

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Entrepreneurs do not wait for somebody else to solve the problems.
They take it on. With deep courage, a steeled heart, and a focused mind...  More..

Small business innovators just may be the prime movers who reverse this economy.

Today's Key Question: What is the difference between sales and marketing?
Sales:  There are over 250 videos that explore some aspect of selling.
Marketing:  Over 280 videos!  Be sure to log on to access them all.

Go to a prior episode of the show...