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Marketing advice from John Wargo

Wargo & Company: John Wargo is one of the direct marketing experts in the USA. He knows everybody involved within direct marketing industries and he knows what works and what doesn't. Small business owners who apply John's insights, and those of the business owners upon which he focuses, will significantly increase their chances for success.

Marketing tells the story about the right product, offered in the right places, and offered at the right price,  that are promoted properly.   All that happens and the actual sales follow.

Marketing prepares the sale.

So, start with the product.  Without the right product, you're dead in the water.

Then John goes on to  tell  us that if you have the right product then proceed with the eight marketing functions.  To focus on the "Place" forces you to determine who you think your market is.  In part that also becomes a factor in your pricing.

The eight functions of marketing:
1. create awareness
2. build traffic
3. generate leads
4. qualify leads
5. sell directly
6. provide service
7. develop a customer dialogue
8. build loyalty

More from John...

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