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Last Update: Sunday July 25, 2021

Move from Accountatbility to Transparency to Authenticity

She's an  import-export expert.


Otay Mesa, California and Tijuana, Mexico:  Meet Leonor Ferrer; she learned the ins-and-outs of this business working for somebody else. When her boss said that he was not interested in handling small businesses, people who only had small shipments to export or import, she struggled with herself, "Should I break away and start my own business to service these small accounts."

And, of course, she did.

Leonor did it so well, she came to the attention of the SBA and the Department of Commerce. She has received awards as the Small Business Exporter of the Year and she actively champions the small businesses who might otherwise never gain access to these markets. Her offices are less than 100 feet from the Tijuana border.

Leonor Ferrer is the first Hispanic customs broker in the greater San Diego area and she is still leading the way. She is president of the San Diego Chapter of National Customs Brokers & Forwarders Association of America. She and thirty of the leading thinkers among the import/export business are eager to help you begin to go global.

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A basic business equation based on value invigorates and sustains growth.  This site is about learning the power of  value.   More...

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A real revival of ethics

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There are eight key steps from an idea, to owner,  to the harvest.

Robert Redford, Sundance Mountain, Provo, Utah
Step 1: Dreaming

Arnold Joseff & George Hill, founders, Diversified Chemicals, Detroit
Step 2: Incubate

Step 3: First sale

Meet Lori Luchak and her dad, Lowell Miles, founder, Miles Fiberglass, Portland, Oregon
Step 4:  You're on

Meet Joe Kruetz, founder, County Commerce Bank, Ventura, California
Step 5: Employer

Nancy & Eric, Goshow Architects, NYC
Step 6: Over $1M

Step 7: Break $10M

XTO Remington Statute, I will be back
Step 8: Exiting

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Entrepreneurs do not wait for somebody else to solve the problem.
They take it on.  They just do it themselves, "The bigger the challenge, the bigger the return." They are not afraid what others will think and what people will say. With deep  courage, a steeled heart, and a focused mind...  More...

Two Key questions:  How do I start my own business?   How do I grow my business?

Working letter to President Barack Obama (recently updated)

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