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Last Update: Tuesday June 15, 2021

Cowgirl Enterprises They Just Do it! They Take Charge!

Every Woman Is Really a Cowgirl.


Boulder, Colorado: In this episode of the show we visit with all American cowgirls. They actually ride horses and Harleys. They know how to sweat, roll up their sleeves and get the work done. There are no prima donnas here. They stand in sharp contrast to so many woman in the world. And because they embody the American spirit for freedom and adventure, we encourage the vision, "Take it global, Donna!" Encourage all woman who are held back or in the dark.

So many of our viewers ask, "How do you get a business started?" Here is a good story to study.

Donna Baase had a vision about skincare products that come from botanicals -- herbs, flowers, roots, etc. In the dry air of Colorado, especially in this mile high city, she knows women need and want skin moisturizers that really work.

Though she started her business on her kitchen table, blending twelve oils from plants and roots (Cowgirl Cream), she quickly learned to outsource key parts of her business and to focus on her unique strengths.

Be Mission-Driven

3:33 | Play Now | Donna said her mission is, "To bring awareness about natural skin-care products to people through education and through the joy of using them."

Focus On What You Know Uniquely

4:46 | Play Now | Cowgirl Enterprises shows how Donna Baase put her life experience into a 2 ounce bottle.

Move Out Of The House

2:31 | Play Now | You've read about the surge of home-based businesses. Yes, this is a happening, but staying at home could keep you smaller than you want to be.

Outsource Manufacturing

0:47 | Play Now | Donna Baase is not interested in running a manufacturing plant. She wants to give her customers unique, botanical based skin products.

Develop Multiple Sales Channels

3:12 | Play Now | Donna was patient and used her own market to test and validate her products before she expanded. She also discovered that sales can come from surprising places.

Communicate With Customers

2:44 | Play Now | Direct mail is a cost effective way for a small business to stay in touch with customers and prospects so building a mailing an email list should be goal #1 for every business owner.

Consider Prison Labor

2:44 | Play Now | Host Hattie Bryant talks about how Donna creatively addresses her need for seasonal labor.

Create Work That Isn't Work

2:00 | Play Now | When work feels like play, time disappears. Work can be fun, rewarding, educational, and even uplifting. This is Cathy Price.

Learn The Marketing Ps

2:02 | Play Now | The four "Ps" of marketing are product, price, place and promotion.