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Last Update: Saturday September 25, 2021

Take on one of the faces of perfection for your business.

Challenge Your People To Challenge You

Ziba Design, Portland, Oregon
2:35 | Play Now | Hire People Who Challenge You

Portland, Oregon: Our work world is forever changed by people like those you meet in this episode of the show. This business is a team of thinkers. Here you find people who are driven by the power of an idea or insight to squeeze more value into a particular space and time. They demand of themselves that everything has a greater simplicity and more satisfying human dimensions.

"Be well. Everybody be well." Then, do well. Then, do even better.  This is not just any industrial design firm; these creative perfectionists came from around the world to work side-by-side with this man pictured above, Sohrab Vossoughi, to be part of a team that can make a difference in this world and in their life.

"Strive for simplicity, innovation, human-centered interaction, visual interest, and efficiency." This is the calling card not just of a design firm; it is a calling card for all businesses for the future.

More than nice words, these people are so productive they are the first firm to ever win four Gold Awards in the annual Industrial Design Excellence Awards Competition run by the Industrial Designers Society of America.

For them, both design and business are a continuum -- it never ends and can always be done better.

We were with these people for two days to shoot, talk, observe. We believe that this firm's unrelenting pursuit of a higher perfection is their secret weapon, shared by all, across a diversity of cultures and backgrounds whereby the net-net is their continued work with leading firms – Proctor & Gamble, McDonald's, FedEx, Hewlett-Packard, Microsoft, Nike, and Ford – which entrust their brands to Ziba to see if they can make just a little bit better.

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More about innovation and design

Strive for Perfection

1:58 | Play Now | Henry Chin told us that Ziba Design  is good at what they do because they all strive for perfection. They push themselves and the company.




Six Sigma

Meet Anne Beiler, founder, Auntie Anne's Pretzels




1. Be hungry to discover the depths of  your  genius. Share your ideas.
2. Reinvent the envelope!  Be a revolutionary and quiet hero.
3. Create jobs.  Create wealth. And, make our world a better place.      More...
4. Know the foundations. The drive toward a higher perfection works.

The face of perfection constantly evolves: Quality Control,  best practices in management, then continuous improvement processes in manufacturing, and now it is extended to every aspect of business including customer service. Every year concepts are refined and applied in greater detail.  There is a many-sided perfection.

1.  Kaizen: "Kai"  is change; "zen"  is good...   "Change for the better."

1950s:  Kaizen is generally attributed to the work of Edward Deming  in Japan during the American occupation.  He used statistical analysis to improve quality, reduce expense, and increase productivity and market share. Toyota was one of the first major manufacturing groups to applied his techniques.    More...

2.  Total Quality Management (TQM)

1974: When he received the Deming Prize, Koji Kobayashi, CEO of Nippon Electrical Company (NEC) became the first to use the expression, TQM.  It became a management fad in the 1980s and continues to evolve to this day.  More...

3.  Six Sigma started with Motorola and was popularized with GE.

1990s:  The decade for Six Sigma implementations and these continue today with a wide variety of flavors and textures.    More...

4.  Theory of Constraints (TOC) with Dr. Eli Goldratt

2000:  This quality movement was driven by a key person and his  writings.  More...

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