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Last Update: Wednesday March 3, 2021

We are black. We are white. We are all colors in between.

Set Big Goals

Detroit, Michigan:  There is no alchemy within the deep success of Diversified Chemical and her founders, Arnold Joseff and George Hill. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

Arnold and George opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

In the '80s they decided to stop being sales-driven and to become innovation-driven. They reinvented the entire business. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.   These two broke the mold then reinvented it.

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Yet, our DNA is 99.999% alike. Our differences are superficial. And, yes, we are all basically good and decent people. Yet, evil exists.  The challenge of life is to be so transparent with an abundance of love in our heart, that we overpower the evil within and throughout our lives. More about values...

Martin Luther King Jr. would be proud of these people





•  All segments of episodes on PBS stations & the Voice of America

  The Ethical Dilemma of Business

This television show has a rather simple starting point that begins with a the vision that has foundations based deep within the essence of integrity. Learn more...

•    Teach the foundations of democracy and capitalism.

Teach to imbue them within yourself.   Use this episode with Michael Novak as a starting point. Have everyone watch and study each of the key ideas. Learn more...

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