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Last Update: Tuesday April 13, 2021

Auntie Anne's Pretzels

This American Dream Is a Prayer

Make Your Mission Statement Inspirational.

Anne answers a key question about life and business, 

"How do you stay excited about life?"

Gap, Pennsylvania: Auntie Anne's is not small any more; and in this episode of Small Business School, you learn why Anne Beiler stirred up a delicious product that millions love today.

It required vision -- cash and courage -- to open hundreds of locations. An angel investor stood by her while bank after bank turned her down because the purpose of this business was to make money then give it away. 

Her generous spirit is infused throughout this company and it is their secret ingredient. Anne has proven that her franchisees want to run a business built on love. While most franchise companies have to market to find new owners, Anne has to turn away hundreds who want to buy into her concept. Products topped with her love of people make Anne Beiler a leadership example to follow.

Anne Beiler began In 1988 by turning a mistake into a new product. 

Today, Auntie Anne's Hand-Rolled Soft Pretzels are baked fresh in over 800 locations worldwide  and are the perfect high carbohydrate, low-fat, back-to-the-basics snack so many people crave. Customers will part with nearly $500 million a year to enjoy this hot treat.

This business is based on love and on giving. This is the American Dream. It has come alive for all the right reasons. 

Learn from from people who work to live their dream...

Pay Attention To Spot Opportunity

2:33 | Play Now | In a move some saw as twisted logic, Anne Beiler launches what will become a pretzel empire.

Create A Truly Unique Selling Proposition

0:41 | Play Now | Creating a unique product, especially if you are working in an ancient category, takes work and inspiration.

Create A Franchise With Systems

3:45 | Play Now | Start with a great product, and follow with well-defined training and procedures in place to develop a franchise organization.

Find An Angel

2:25 | Play Now | Anne Beiler believes in the saying 'give and you will receive,' and found an angel investor when bankers refused to make her a loan for expansion.

Be Good To Attract Good

2:47 | Play Now | Founders Jonas and Anne Beiler are good people doing good and attracting people like them to their business. Anne says, "...love in the workplace. Yeh, it works."

Put People Ahead of Profits

0:47 | Play Now | Host Hattie Bryant says that the time she spent with Anne Beiler revealed an authentic, hard-working founder who truly believes that people are more important than money.

Hire Experts

1:17 | Play Now | Auntie Anne's consulted experts to guide them in creating a franchise opportunity that attracts people from all walks of life, like this CPA, to start their own business.

Make Customers Say Wow

1:29 | Play Now | Employees and franchisees at Auntie Anne's are smiling because the pretzels are so yummy that the customers are smiling and keep coming back.

Teach People To Be Nice

2:26 | Play Now | Anne Beiler believes that to get nice employees you must be nice, train nice and expect it in the treatment of customers.

Put A Succession Plan In Place

3:25 | Play Now | Anne said she wants this company to out live her and has acted on her goals by recruiting Sam Beiler and naming him President of the company.

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