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Last Update: Friday December 15, 2017

Corporate Meeting Planners Love Hattie's stories about the American dream!

More about Hattie

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Hattie Live and On Stage!
Notes about Hattie speaking

About Hattie, a little bio
• Some excerpts from Hattie's book,
   Beating the Odds


About these live events:

Just for Association Executives
Just for Franchise Executives

People talk about Hattie Live

Here are just a few titles of speeches she has given:

   1. What million dollar businesses mean to billion dollar businesses
   2. 30 incredible ideas on how to sell your products to small businesses
   3. Act like small guys and grow, grow, grow

If small business means big business to you . . .
Or if you'd like your people to think more like entrepreneurs, then you need...

Hattie Bryant, the voice of the small business revolution.
Talk to her about being your voice at company conventions, sales and marketing meetings, training seminars.

Her commentaries, anecdotes, and powerful video excerpts bring wisdom and enthusiasm into your meeting room. Hattie Bryant, co-founder of Small business School, is broadcast every week into 200 public TV stations reaching 90 million U.S. homes. Since 1994, Hattie has been taking TV audiences (from 500 thousand to over 1 million viewers) to meet successful entrepreneurs and to learn how they've built their business. . . from apparel manufacturers to candy factories, national rep firms, restaurants, software providers, transportation services, tourist attractions, you-name-it. She's been there.

Whenever Hattie speaks, she teaches. She motivates. She entertains. She uses clips from her TV shows. She tells stories. Stories that portray unusual creativity or courage or persistance. Stories that support and reinforce and impart valuable lessons.

Nobody, but nobody comes away from a Hattie Bryant speaking engagement without having learned, having been motivated, and having thoroughly enjoyed the experience.

How's this for a recommendation: Every single company and organization before which Hattie has spoken, has asked her back! Every one.

Hattie will give your people the facts and teach them new ways to think

Entrepreneurs take big risks, right? They do. But they really don't.
Small businesses turn on a dime, right? They do. But . . . .

Truth is, while entrepreneurs may seem to take bigger risks than their corporate counterparts, they're really even more cautious when it comes to committing funds. Because those funds are their own or are part of a just-barely-sufficient operating budget that may have taken years of hard work to accumulate.

So they take all the facts into account before they act. Just like their corporate counterparts. But they distill their facts better. Quicker. They dispense with superfluous data. They explore key contingincies but they don't send people scurrying on every conceivable tangent. Because they don't have extra manpower. They don't manicure every blade of grass because they don't worry about covering their corporate * # \ *.

Top Hats . . . Hattie's Top Subjects

Hattie has created and researched three general subject areas that bring home the importance of small business to major corporations and their people. These topics can be presented as speeches or seminars, and of course, may be tailored to specifically meet your company's objectives. If you need a speech or seminar designed exclusively for your sales or marketing people, for your distributors or key customer groups, then consider the following as idea starters. Hattie will work with you to develop a presentation that precisely fits your needs.

Speeches or Seminars

#1 What million dollar businesses mean to billion dollar businesses...

Most of their revenues. That's what. If you're Cisco, Microsoft, or WalMart you know they mean everything to you. If you're AT&T or American Airlines or American Express or Exxon, they mean almost everything. So much that you might even think about abandoning that old ritual of "consumer marketing" to reach instead the entrepreneurs and managers who run the nation's 22 million small businesses.

Hattie can provide the insight and help your managers devise the strategies to reach this all-important audience. Because Hattie knows small business owners. She's spoken to thousands of 'em. She's interviewed hundreds in depth on her TV show. She's spent every waking hour for years analyzing what makes them tick.

She knows the gazelles, the handfuls of high-profile fast-trackers who're building billion dollar businesses of their own. The ones your sales people love to love. But she knows too what motivates the millions of others . . . the 98% of successfulentrepreneurs whose revenues lie between 2 and 10 million dollars per year.

They put bread and butter on their tables, and on yours! They're where your efforts should be focused. Show 'em respect, and they'll love you forever.

Hattie says it really is almost that easy. But she can tell you so much more.

#2 Thirty (30) incredible ideas on how to sell to small business
Millions of entrepreneurs. Each and every one found a niche in their marketplace.
Are each and every one therefore different? No. They're alike. They all found niches!

What are their psychographics? What are their hot buttons?

Hattie can tell you. In a 3-hour seminar, Hattie will invite your people to play the small business game. She'll show them how small business people face obstacles every day and overcome them. She'll tell them about the choices they have to make. They really are different than those of a middle manager in a major corporation.

Your people will live the life of an entrepreneur. And they'll gain invaluable insight how to sell and service this all-important audience.

#3 How big guys can act like small guys and grow, grow, grow.

24,000,000 small businesses. The catalysts of the new future. What are they doing that your people are not? What are they seeing?

What does Mark Katz (from the deli business in Austin, Texas) know that Jack Greenberg (from the hamburger business in Oak Brook, Illinois) doesn't? What does Sissy Harrington (from Solid Gold Healthy Pet Foods in Santee, CA) know that Bill Stiritz (from the pet food business in St. Louis) doesn't? To tell you the truth, Mark Katz and Sissy Harrington don't know more than the men who run McDonald's and Ralston Purina.

They probably don't know their industry history any better, because they don't enjoy all of the resources that their much larger counter-parts have. They probably don't develop new products or production techniques any better, for the same reason. But they might just see things a little more sharply because they have fewer filters. They might know their customers a little better because they speak with them more often, more directly. And they might know their competitors a little better because they might personally patronize them a little more often.

But in a billion dollar company like yours, you can't do everything yourself. Nor do you want your managers to. Managers accomplish more through delegating. If Katz were to open 3 or 100 more delis, he couldn't keep doing everything himself.

Communication is the key. And Hattie can give you all the details. To find out more, of course, communicate with Hattie's office.

Call 214-378-1118 to receive print and video materials, check Hattie's availability. Fax: 619-232-4273 or email us. email us.

Hattie teaches and motivates
Think an evangelical preacher knows how to motivate his flock? Sure does. In fact, that's an understatement. Motivates. Inspires. And moves 'em to action too.

Right from the cradle, Hattie learned from one of the most renowned preachers in the South, her father. And like her father, she exudes energy. She bubbles over with enthusiasm. Her mere presence in a room is exciting. And that excitement is contagious.

There won't be a single member of your group who doesn't catch it. Who isn't inspired. And who isn't better for the experience.

Hattie moves your people to act
Even before she's through with them, your people will be getting new ideas and creating new strategies and tactics to achieve their goals. And long after Hattie's gone, they'll still be motivated and still be performing their jobs better, going beyond the limits that you may have thought they had. Because Hattie gave them the facts, the background, the stories, the methods, the tools and the inspiration they need to succeed.

And they love her for it
While she teaches, while she motivates, Hattie entertains. She uses clips from her TV shows. She tells stories. Stories that portray unusual creativity or courage or persistance. Stories that support and reinforce and impart valuable lessons.

Nobody, but nobody comes away from a Hattie Bryant speaking engagement without having learned, having been motivated, and having thoroughly enjoyed the experience.

How's this for a recommendation: Every single company and organization before which Hattie has spoken, has asked her back! Every one.
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