My Library and Courses
Last Update: Friday December 15, 2017

Retail, retail, retail...

Fashion quality that is ageless and everyday

Nicole.jpg

New York, NY:   Go behind the scenes of Nicole Miller, a fashion house on Seventh Avenue to meet the founders, Nicole Miller and Bud Konheim.   It's a stroke of genius for these times, but the reasons go far beyond patriotism. For Nicole Miller, it's all rooted in the fabric of the American entrepreneurial dream: pride of idea, of process, and of execution.

We Americans are uniquely driven by the pursuit of happiness
, and Nicole Miller makes sure the chase is fun. From her selection of inspired seasonal colors to "ageless" designs, her creations epitomize our need for personal expression and individuality. The Konheim/Miller creed is that her clothing is designed to 'make somebody happy,' and her innovative creations move us beyond wearing mere clothing to wearing fashion.

Aesthetics matter, and what the wearer beholds as beauty, translates into a feeling of happiness and a sense of real value for the price. And as Nicole Miller's success attests, woven into those feelings are the threads of satisfied customers and repeat business.

Nicole, Bud, and their spirited team have their hand on the pulse of women. While they earn a living helping women feel happy, they work for no money on causes important to women.   More...

Go to the Key Ideas and Videos for this episode...

And, retail is changing forever. Small business is leading the way.

It is more personal, more educational, more like a club and often bigger than life.

Some Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and choices. Small business can win against the big box because the future of retail is education, personalization, and community. Here are a few examples.   See their genius at work.   More...   And more...

Jackalope, Santa Fe, New Mexico

Make Shopping an Adventure

4:12 | Play Now | Here customers wander through acres of products from all over the world, with special foods and entertainment organized into fascinating boutiques.   More...

Orange Tree, Madison, Wisconsin

Stay Focused on Your Target

0:41 | Play Now | Carol Schroeder wrote the book on specialty retailing. She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart.   More...

Sundance Lodge, Provo, Utah

Be Thoroughly Authentic

1:31 | Play Now | Using a famous face -- Robert Redford --  and his cause marketing can help get you in the customer's door. Authenticity and customer service keep it open for you.   More...

1994-2011: This weekly, half-hour television show...

Broadcast on most PBS stations throughout the USA and then on 1000s of stations worldwide via the Voice of America-TV:   All these videos come from an on-location interview.  The insights are from small business owners who were selected by their community. We learn about the power of business and how values motivate them.  More...

Keys:   Barack   Democracy   Diversity   Dreams   Leadership   Steps   US$
Know your Global Time Quadrants (GTQs)   USA History   Prior homepage