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Last Update: Tuesday July 27, 2021

Presidents reflect the character of business and of a nation.

She makes her financials work for her.

Woodhaven, MI:  In a quiet suburb just south of Detroit, we go inside an American icon -- the car dealership -- to witness a "can-do" attitude in action. We meet a woman whose love affair with the car is as real and palpable as any romance going. And at this place where GM is sold, driving people to act upon that passion is her business.

Pamela Rodgers is the owner of Rodgers Chevrolet.  We learn that key to her repeat business success is service. From her originally designed, colorful waiting area featuring a speedway theme to a team of highly skilled service advisers, Rodgers Chevrolet is a company that never misfires when it comes to building long-term relationships with customers. This is a team that's as well trained in the mechanics of human dynamics as they are the electronics of today's automobile engine. Keeping that relationship running smoothly is a matter of individualized communications where customer satisfaction is not an optional service.

Pamela's story is all the more unique in that she is one of the few women in the world to own a dealership in her own right. It wasn't passed on to her by her father or a husband, and she took a failing location and turned it around. Today, with a team of 85 employees Rodgers Chevrolet generates $73 million in revenue annually by selling nearly 200 and servicing as many as 1,200 cars per month.

In an industry defined by steel, rubber and oil, Pamela Rodgers is a woman in a man's world where it's more common to see grease under the fingernails than a French manicure. Yet, her philosophy has always been that the two are compatible, and that strong, smart leadership -- regardless of gender --  is what matters. As a product of an influential mentor herself, Pamela is intensely focused on the softer side of what it takes to sell cars, and she invests heavily in the raw materials--the people--in her business. From training to development to advancement, Pamela understands that business is all about providing good service to your customers---and employees.

Her dealership is a fine-tuned organization with capable women in critical jobs: business manager, parts manager, controller, and of course, sales. And, their placement is anything but gratuitous. Statistics show that women own or purchase 50% of all automobiles sold, and influence the purchase decision on 85% to 90% of all autos purchased. But, it's the quality of their experience at Rodgers Chevrolet that determines if and when they'll return. Judging from Pamela's track record, that happens more often than not and in the car business that is where the rubber meets the road.    

Go to all the key ideas and videos from this episode...

Presidents set the tone, charter a course, share a vision, imbibe an ethos...

The President/CEO truly does reflect the character of the business. Here you'll necessarily find the top sales person. Here's the person who sells concepts and future developments. Presidents must invoke confidence and trust that tomorrow will come and it will be better than today.

Are you ready for such leadership? Prove yourself in business and then raise up and lead the nation, your state, even your neighborhood. You can do it. More...

This global business revolution has just begun:


Start a Business
Homepage. They were chemistry wizards in high school together, then college, and now business.  Yet, ther kind of chemistry transformed their industry, transformed a neighborhood, their city, and the hearts of everyone they touch.  Learn from Arnold Joseff and George Hill, true alchemists of our time.    
» Be a magnet for talent
» Change Your Driving Force
» All the Key ideas and Video of this episode of the show

Key Question: How do I start a business?


Grow a Business
Homepage: Meet Darlene Jeter of Boston.  Her business, Jet-a-way recycles more debris from  construction sites than any firm in New England.  Color this business green in every way!
» Put your house on the line
» Work, work, and work some more
» All the key ideas and videos of this episode

Key Question: What is a path for growth?


Buy a Business
Homepage: Meet the Souto brothers from Cuba and now Miami. They turned a little family business, Rowland Coffee Roasters, into a global enterprise.
» Acquire your competition!
» Dream impossible dreams
» All the Key Ideas and video from this episode

Key Question: Can my business be my legacy?


Sell a Business
Homepage: Albert Black sells his business to every employee and they in turn sell the business to every customer and supplier. Selling is simply the transfer and transaction of ideas. Albert knows how to sell.
» Albert says, "Be willing to start small."
» "Create opportunity."
» "Get yourself a big goal"
» Go to all the key ideas

Learn eight possible ways to exit your business!

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