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Last Update: Thursday July 29, 2021


Table of Contents

Change the Way We All See Business

  1.   An Overview
  2.   National media's negative portrayal of business
  3.   Lift up more positive role models
        Reward the good;  ignore the bad.
  4.   Drive up  local ratings

Change the Way We Work Together

  5.   Lead the 24x7 convergence

  6.   Collaborate after every broadcast
  7.   Ask the hard questions and get real answers
.   Index all the good businesses
        Let no business fail for lack of help

Change Ourselves:  Everybody is a Producer.

  9.    Provide even more value for members
         Get involved with your PEG and PBS stations
10.   Help create sustainable businesses
11.   Authenticity and transparency
.   New models, new businesses

Key References:

An Open Letter
Homepage for this presentation

The Worldwide Convergence of Broadcasting, Information, Communications, Education, Publishing and Systems Changes Everything.

In December 1994, within an episode of the predecessor show of SmallBusinessSchool, you would have heard, "You've got to be 24x7-global which means you are open 24 hours a day, seven days a week, every where in the world. How? It's called the Internet."

In 1995 and in many episodes throughout the years, we have said that " and time are being disintermediated."  Most people raised their eyebrows, asking "Huh? Disinter.... what?"

1.  Paradigm shift, truly a New World Order

Essentially broadcast television is being disintermediated by the web.  It is not the only option to have many people see and hear the same thing at the same time from many different locations.

HiDef to the desktops is here. Fiber Optic networks are being installed everywhere; Verizon is leading the way. With the aggregation of a few more years of broadcast-quality shows, there could readily be a 24-hour small business channel where every episode is simulcast through very high-quality streaming video on the web.

The early adopters are ready to work with each other from anywhere around the globe.  Yet, the adoption cycle for everybody else is increasingly truncated.

2.  Television's future

So, why TV?  Every broadcast is a scheduling event for collaboration activites during and after each broadcast. With video-on-demand rolling out within every cable station, all would want to carry any show that brings them viewers.

This show becomes the MarketWatch for private business.  Of course,  MarketWatch  is for publicly-trade businesses

3.  Transparency & Authencity

There are several initiatives for private equity groups to diversify within the best of small business. These shows and selection process gives these investors some of the transparency they require. Here we begin to approach "Mission Accomplished." The good are rewarded, and as a culture, we turn our back to the bad.

4.  Comments & Questions

You are invited to ask questions and receive direct answers.  Your feedback is very important. 

Over the years, the feedback of our viewers has been most encouraging.