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Last Update: Saturday September 25, 2021

Our National Trade Associations

Table of Contents:  Page 1,  An Overview

Change the Way We All See Business

1.   An Overview

  2.   National media's negative portrayal of business
  3.   Lift up more positive role models
        Reward the good;  ignore the bad.
  4.   Drive up  local ratings

Change the Way We Work Together

  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Ask the hard questions and get real answers
.   Index all the good businesses
        Let no business fail for lack of help

Change Ourselves:  Everybody is a Producer.

  9.    Provide even more value for members
         Get involved with your PEG and PBS stations
10.   Help create sustainable businesses
11.   Authenticity and transparency
.   New models, new businesses

Key References:

An Open Letter
Homepage for this presentation

Use the show to expand your global connections

The show is seen around the world and the web site is visited by people from around the world. Your chamber can use the site to help your people go global.

By Bruce Camber   (written in 2001 and revised from 2002 to 2003)

Our population. There are 25 million businesses in the USA (IRS, SBA and US Census data) and there are over 40,000 trade associations of every kind that support these people.

Also, there are as many as 40M people involved with a small business start-ups within a given year.  Often their income is reported as personal yet the group is also active within these national trade associations.

Working Premise.  Our working premise in the USA has been that 1- to-2% (or 400,000) of all small businesses would be well worth our time to study. The founders apply best practices every day; they are givers and not takers; they are role models for good citizenship.

Our potential viewers. We also believe that 10% of all business owners would be interested in watching these stories if they knew when and where to watch the show. That would be over 2.5M people.  We also believe 10% of all people who work in small businesses would also want to watch such a show if they knew when it was broadcast.  With over 50% of the 138M workforce within small business,  there could be an additional 6M viewers of the show.

Of the unemployed and underemployed, potential investors within small business, and general population interested in their local small business, we believe there are another 6M viewers.

All these numbers taken together would place this show among the most-watched television shows in the world.

Results. Everybody believes that people pay to be on this show. Nobody has. You have to be selected and that selection process is the beginning of a fundamental change in television -- rewarding the good and ignoring the bad. There have been few television shows that encourage good citizenship. Most do not last long. But this show is about the American Dream. The subject is us. The supply is endless. The interest is abiding.

1. Role Models.  We encourage people to be their best and show models of people being very good. Not only are these people being good citizens, they are making money and sharing it with the world. They are creating a legacy. They are answering some of the most basic questions about life and its meaning.

2. The Good Get Better.   The people who are profiled get even better. Once an episode airs, it sets a benchmark of expectations. They see themselves in a new way and even demand more of themselves. The community sees inside these people and affirms their goodness. Positive reinforcement helps every one to stay on the straight and narrow.

3.  Selection process. If every area of the country with a population of 100,000 businesses were to have a working list of 1000 business to be profiled, many businesses will attempt to get on that list. The list becomes an excellent reference of good businesses.

If no one organization is responsible for the generation of that list, but has some influence on its unfoldment, no one organization can get into trouble with its membership regarding favoritism.

We believe there are 400 such areas that can be mapped within the USA and a list of 400,000 businesses becomes the working list from which businesses are selected by one of the producing groups for PBS, PEG, and even VOA broadcasts.

Our open letters discuss this filtering process. To narrow our selection process to find the most inspirational stories in the world, even in uncommon and relatively unknown places. We are also introducing several new episodes based on the working title, "$0 to $1 Billion in less than a lifetime."

Another major focus of our episodes will be the importance of the ethical and moral character of the people (and nations). We have done an entire episode that focuses on it.

Here are just a few of the cities where our next episode of the show will air. Although we release a new episode every week, each station chooses which episode to air. There are often more than 40 different episodes airing in a given week! With ten years of weekly television behind us there are stories from virtually every industry type and from every business size. We even did one business that was a multi-billion business still being run by its founder as a family business.

We are emerging with a database of the finest, strongest 400,000 small businesses in the USA.

We are always open to your ideas and suggestions.