Family business is a well-worn path to economic independence.

Build On Your Education & Family Wisdom

Meet Jose Navarro.  Here is a classic family business, three generations of compassionate people who are involved at every level of the operations. They left Cuba with nothing when Castro took over and today their pharmacies are the most productive in the USA.

Q: What kind of business should I start?

A: Start a business in an area that you have experience in, knowledge of or contacts that will help smooth the way to success. Jose was smart to start a pharmacy since he had learned so much working in his father's pharmacy back in Cuba. Jose trained as a pharmacist then opened for business with deep knowledge of retail and customer service.

Q: What does the phrase "success breeds success" mean to you?

A: People who accomplish one goal are likely to accomplish the next goal they set. Achievement fosters an inner knowing. Also, success builds confidence and this quality is absolutely essential for a small business owner. If you don't have confidence that your idea will succeed, you will not attract employees or customers.

You need a strong ego, not a big ego. Sometimes confidence appears as arrogance to others. Gerhard Von der Rhur, founder of CritiCare, told us that a small business owner needs a strong ego, not a big ego. He said that a person with a big ego is arrogant and doesn't see the value of others, whereas a person with a strong ego has deep belief that he can accomplish the task at hand.

A strong ego is attractive to others while a big ego is off-putting.

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