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Last Update: Sunday July 25, 2021

Let's manufacture it in the USA! ...for less than China!

Well-grounded visionaries change the world.

Detroit, Michigan:  This is a story about good things happening to good people, yet in this episode we learn that there's no alchemy in Diversified Chemical's success. Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

Arnold Joseff and George Hill opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

When George Hill and Arnold Joseff decided to stop being sales-driven and to become innovation-driven, the entire business was totally reinvented. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.

These two broke the mold then reinvented it.

Go to all the key ideas and videos ...
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Entrepreneurs always have four choices. What do you want to do?

Have a product idea? How could you manufacture it in America like these people?


Start a Business
Meet Don McInnis of Camarillo, California.  He manufactures the best  vinyl records for audiophiles, orchestras, and artists around the world.  They are improving an industry that began with Thomas Edison back in the 1800s! Go to all the Key Ideas and videos of this episode.

Key Question: What products could I make or sell?

JackNouvir.jpg Grow a Business

The Millers bootstrapped their business. Most of us do. Financing the start or early-stage growth is never easy. Yet, today their lighting products light the world's most important objects.

Key Question: Where do I find the money?


Buy a Business
They manufacture bike racks in Wisconsin and sell to the world. They also source the world -- even for the best designers. Yet, Sara & Chris Fortune bought a business that had some land mines. Their story is about integrity over all.

Key Question: Can my business be my legacy?


Sell a Business
Biosite manufactures medical diagnostic devices in San Diego. The industry said, "It couldn't be done." Their colleagues said, "It's a stupid idea." They pushed forward. They sold. Then they sold through an IPO. Then a customer (and much larger company) bought the majority share from the founders. Together they're a global powerhouse.

Key Question: Who is the best buyer?

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