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Last Update: Thursday July 29, 2021

How do I stay motivated?

He was looking for bait to go fishing...

Visit the largest iguana farm in the USA.

Baton Rouge, Louisiana: Meet the Fluker Family and their business, Fluker Farms. This is no ordinary farm.  This story begins with Richard, the father, who was an excellent high school science teacher and an avid fisherman. School was out, and everything had slowed down for the long, hot summer.  When he couldn't find anyone selling bait so he could go fishing, he declared, "I'm going to start a business!"

He did, and he had a good little business. Yet, when his wife died unexpectedly, his heart was broken. He had to turn to his oldest son, just 19-years old, and asked him to carry on his little business.

That responsibility must have been daunting for oldest son, David, but he was up to the task. He had two younger siblings, and of course, he missed his Mom, too, but somebody had to carry on.

There were customers, employees, and orders to fill. Today, this family business cultivates and grows more worms, crickets, and iguanas than any other in the USA.

Small business is the source of jobs and new ideas in every economy. Here you'll see that necessity becomes the mother of invention. When somebody says, "That's impossible," entrepreneurs take up the challenge. Big business is about ROI and ROE; small business is most often all about family and power- love- and- money. That's a very different value equation. Return On Investment or Return On Equity for shareholders often just happens.

So, let's travel to visit a different kind of farm. Not far from Baton Rouge where the mighty Mississippi River flows nearby and meet the family. First, David Fluker, then his Dad, his sister and brother and many employees.

Today, they are one of the world's largest cricket farms. Literally millions of crickets are shipped every week to pet shops and research laboratories all over the country and around the world. The Fluker Laboratory continues their research and development with the help of the local university biology departments; and not only do they continue selectively breeding crickets, they now work with the entire insect and reptile food chain, from meal worms to iguanas.

Their working motto is "Serving Satisfied Customers." Telemarketing, catalog sales, technical newsletters, and innovative production techniques all keep this family business growing.

Go to all the key ideas and video for this episode...

Every segment of every episode starts with a question.  With the segment opened from the window on the right, the question is, How do I stay motivated?

If you visit that video page, you will see the question display under the Q&A tab in the box to the immediate right of the video.  Cursor over that question, then click on it to go to many other ways business owners have answered that question.

How do I increase sales?

There are 27 suggestions from business owners in many different industries.  This website begins with a business question that a well-seasoned entrepreneur answers.  These are people who are loved in their communities and respected in their industries.  Watch one of the video answers, then click on the question and you will find the other 26 answers!  More...

Watch Twelve Key Ideas & Videos.  Or, just click on an image.


Start a Business
1.  Attract a courageous team
2.  Go with your strengths
3.  Turn employees into owners (All the Key Ideas)

For more, go to the homepage of this episode and meet Bob Simpson (pictured) and Steve Palko and their  team that built a billion dollar business in less than a lifetime.

Q: How do I attract & keep great people? 63 ans.


Grow a Business
4.  Turn Customers into Friends
5.  Hire attitude, teach skill
6.  Discipline yourself   (All the Key Ideas)

For more, visit Leonor Ferrer in her Otay Mesa office.  Go  to the homepage of this episode.

Q: How do I keep repeat customers?  46 answers


Buy a Business
7.  Buy a big company's mistakes
8.  Build a brand
9.  Be your town's top citizen (All the Key Ideas)

For more, go to the homepage of this episode and meet John Hawkins of Cloud 9 Shuttle, San Diego.

Q:  How do I buy a business?  38 answers


Sell a Business
10.  Find money to match your dream
11Earn your market position by being the best
12Do it different  (All the Key Ideas)

For more, go to the homepage. Visit Andy Wilson in Boston. To raise the money to launch his business, he sold a piece of the action right during the start-up phase. Then he prepared his employees to buy him out.

Q:  Who is the best buyer? 9answers