My Library and Courses
Last Update: Thursday September 23, 2021

Apply a key idea and change your business.

Meet Stacey Crocetti and  ten other owners


Along the Coast of Maine: There is a state of mind that is uniquely found in the State of Maine. There is more coastline in this state (3500 miles) than the entire West Coast of the USA. Here is the largest area in the country of unspoiled virgin forest (17 million acres). Over 90% of the 1M person population lives in the lowest one-third of the state. It takes nine hours to drive from Kittery (in the South) to the northernmost region above Caribou.

The people here have become quite self-sufficient.

Summers are ever wistful... winter is always coming!  Autumn's spectacular, winters long and bone-chillingly cold, and a spring that predictably defines "mud season." It makes for a tenacious, resourceful personality that somehow enjoys the temperature of the ocean waters (so cold the lobsters are the sweetest on earth). People settle in and become "Mainers" and going "Down East" always means returning home.

In this episode of the show we meet eleven business owners who would rather live in Maine than anywhere else in the world. They are seasoned travelers who, after touring the world, decided to stay in Maine and make it their home and build their legacy.

Yet, these people see the world as their marketplace. They see beyond the horizon; they know no boundaries and no borders; the world's people are their family. Plus, every person in this episode is committed to their community. They are active in their local Chamber and they are driven to make their community and our world a better place.  
And, we could go to every village, city and town in the world and find people like the people you meet in this episode.  
These are the quiet heroes. Many are new pioneers. They charter new waters and break new grounds. They all create unique products and services and sell them around the world. They are volunteers, the value creators, the movers, the shakers, the doers, and the lovers of life. We can learn a lot from these hardworking, decent folks.

All the key ideas and videos from this episode...

The stats are in: Small Business outperforms every other sector for growth!

Measured for over ten years by the SBA Office of Advocacy, the stats are compelling.  In virtually every measurable category, small business outperforms all other segments: Job growth. Revenue growth. Diversity growth. Veteran's growth. Women's growth. Minority growth. Disabilities growth. Green growth.  Creativity is on fire!

Implement one of these twelve key ideas for business growth.

Start a Business
1. ...Become a local icon
2. ...Find a deep spiritual connection to work
3. ...Make marketing personal (All the videos)

For more, go to the homepage of this episode and meet Marc Katz of Katz's Deli, Austin, Texas.

Key Question: How do I start a business?"


Grow a Business
4. ...Be mission-driven! Have a cause for good.
5. ...Communicate more with customers
6. ...Create Work that Isn't Work (All the videos)

For more, go to the homepage of this episode and meet Donna Baase of Cowgirl Enterprises, Boulder, Colorado.

Key Question: What is a path for growth?


Buy a Business
7. ...Acquire your competition!
8. ...Dream impossible dreams
9. ...Customize for Key Customers (All the videos)

For more, go to the homepage of this episode and meet the Souto brothers of Rowland Coffee Roasters, Miami

Key Question: Can my business be my legacy?


Sell a Business
10. ...Sell part of your business to employees.
11. ...Do a Business Valuation
12. ...Teach Ownership (all videos)

For more, go to the homepage of this episode; meet Ray Smilor and four business owners who use the ESOP effectively.

Key Question: Who is the best buyer?

Prior homepage...

Prior episode's homepage (go back several seasons)