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Last Update: Saturday September 25, 2021

Retail, retail, retail. We are always in "The Season of Retail."

Travel the world to meet your customers.

San Diego:  Meet Joan and Bill Keller, founders of Le Travel Store.  They are extraordinary people who love this world and all the people in it. Everybody is a friend and it seems that one of their missions in life is to meet every one of us.

These people have traveled so much, one asks, "Where haven't you been?"

"The Antarctica." But, they got close -- Ushuaia, capital of Tierra del Fuego - Patagonia down on the tip of Argentina, the most southern city on earth and on a clear day ... of course, Joan and Bill Keller have the Antarctica on their list, but compared to most people, their list is rather short.

Become an independent traveler, but do it with panache. Take some of your customers, your investors, CPA and banker, and of course, your family with you. You can do what WalMart is doing, source the world. Look at every possible place on earth where you can find products and services to make your business work just that much better.

As you visit Le Travel Store and see how Joan and Bill have just added value to everything they have touched, you get a clear insight about life and business.

Just add more value to existing value.

Though their retail store is quite local, the entire staff is always global. They think travel, and whenever they can, they're traveling. Yet, this team is well-grounded in their community. They lead the "return to authenticity" movement that champions Main Street. It was the National Trust for Historic Preservation that led us to them and advised us with this show. Bill and Joan have been very active within many restoration groups.

Go to all the Key ideas and Video...

And in these times,  retail is changing forever.

And small businesses are leading the way. It is more personal, more instructive, and more like your club where everybody knows your name.

Some of the Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and more. Small business can win against the big box because the future of retail is personalization, education, and community. Here are a few examples. See their genius at work.* More...

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There are always four paths to walk and eight steps to climb:


Start a Business
Nicole Miller was once an employee, too!
Meet one of the top fashion designers in the USA. 
She and her partner, Bud Konheim, had the courage to make an offer to buy out their little division of a large conglomerate.

Key Question: How do I start a business?"


Grow a Business
Explore, be entertained, eat exotic food... This is retail Jackalope style where fantasy and reality blend.

Key Question: What is a path for growth?

Buy a Business
Her car dealership sets a new standard..
The location was losing money, but she nurtured her little Chevrolet dealership to health. Everybody gasped; her little duckling had become the most beautiful swan in the country! Read Pamela Rodgers' story... how she failed twice and then came back to win.


Sell a Business
Wahoo's Fish Taco focuses on the boarding tribe. Surfers, skateboarders, snowboards. In these restaurants people get to know your name!

They also very selectively franchise their business.

Learn all eight possible ways to leave your lover!

Key Question: Who is the best buyer?

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