Direct marketing works... but if have to watch return carefully. |
Track Your Key Critical Ratios Dallas, Texas: In this episode of the show we take you to meet wine enthusiast, Bob Orenstein; he started his business to serve people who, like himself, love fine wine. But, it was not easy. Learn how perseverance paid off. Bob continued testing his business formulas. Slowly his company began serving hundreds of thousands of customers around the world. He became the authority on wine accessories and his customers began to depend on him to find items they could not find elsewhere. Go to all the Key Ideas and Video for this episode...
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First, what key critical ratios do you track most closely? If you are not sure of what a key critical ratio is, please, please, please take time to go through this entire episode. If you do not track your numbers, you are not really in business. That's tough talk, but your numbers are the heartbeat, the blood pressure, and cholesterol count of your business. You need to know how well the synpases are firing between you and your customers, your employees, suppliers... it is all there in the numbers. Don't attempt to do direct mail until you have your numbers working for you. Direct Marketing can help take you global quickly.
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